Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing principles to totally appreciate the book.
If you desire to find out from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to completely appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online service.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it several times to fully understand it. Or just make it your companion as you tackle your online way of life organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both innovative and brand-new online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service only.
Do not be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to scale a company or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing business owners: If you have not started a business at all or have no organization idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can discover methods to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your concept of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Since you lack the skillset, tools, and secrets that have been tested and shown to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a novice who’s just beginning or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.
If you currently have an organization, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in customers, and the secrets to significantly improve your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and provide for starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to successfully structure your company. You get to learn how to deliver your message and communicate value in a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are recommended to entrepreneur who wish to become more successful in their markets. Business owners who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it comes to constructing a sustainable service. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise supply your customers with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters whatever you currently understand about growing a successful service. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has actually altered the method business owners and organizations approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the various actions of your worth ladder until they’re prepared to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why knowing how to define your target market is necessary.
This secret lays out where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for most people. It’s perhaps the most overwhelming element of running a successful online organization.
Do you truly comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the best kind of traffic that you ought to take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can include more qualified clients to your e-mail list and launch an effective product that people are all set and ready to purchase immediately.
In producing that attractive character, Russell Brunson specifies the three elements you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their components, and determine the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works because it takes advantage of giving value to your customers. This ‘value’ combined with an alluring open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Don’t just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This might look simple however it’s effective!
When you’re sending Seinfeld emails, Russell also offers good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire car. When constructing an organization, what a horrible course to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your service. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and implement the strategies in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, 7-, or perhaps eight-figure service is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is basic to creating the best type of page, offer, and traffic that will lead to sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization guidance. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have a product you’re currently selling online (or even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole service magically. That single word can function as bait.
No matter the industry you run in, what you do, what products you use, or business model, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what need to take place once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– consequently triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your service’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Basic methods that will work for any company model.
Establish and develop relationships connection with your customers.
You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the details).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing an organization.
You’ll encounter a lot of aha moments while going through the areas. More significantly, you’re assisted on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.