Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to fully value the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
So if you’re all set to gain from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to totally comprehend it. Or merely make it your companion as you go about your online lifestyle company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both new and innovative online business owners.
How many service books do you still discover relevant in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your organization. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online business only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a service or start and follow tested ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets provides smart insights and techniques to:
Existing entrepreneur: If you haven’t started a business at all or have no business idea, the book might not relate to you.
Product owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your idea of organization, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and secrets that have been tested and shown to produce great outcomes.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.
If you already have a service, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you need to do to fail-proof your business, how to draw in consumers, and the tricks to substantially enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and attend to beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your business. You get to find out how to deliver your message and communicate value in such a way that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to entrepreneur who want to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your service. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it comes to building a sustainable company. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your consumers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you currently learn about growing a rewarding organization. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is necessary and has actually changed the way entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder up until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target market is necessary.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s perhaps the most challenging element of running an effective online service.
Do you actually understand how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation know-how.
He shows you the best kind of traffic that you need to focus on and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it means you can include more certified customers to your email list and introduce an effective product that people are all set and willing to purchase immediately.
In developing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these components and their elements, and identify the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email templates that have actually assisted him to shift into a desired internet and an attractive character marketer.
The Soap Opera Sequence works since it capitalizes on providing worth to your subscribers. This ‘value’ paired with an irresistible open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your offer. This may look basic however it’s effective!
Russell also provides fine examples and written design templates to speed up the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and methods for developing high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire lorry. What an awful path to follow when building an organization!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your service. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to completely understand and execute the strategies in my own online service.
It not only opened my eyes to funnels and how to build them however likewise the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to producing the right kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to completely understand when producing a funnel– specifically if you want visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company suggestions. It goes into the particular landing pages you can develop in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your product or services.
When you’ve comprehended how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, specifically if you have a product you’re presently selling online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can change your entire company magically. That single word can act as bait.
Regardless of the industry you run in, what you do, what products you use, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– thereby causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your business’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy techniques that will work for any business design.
Establish and develop relationships rapport with your clients.
You may require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the info).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a company and beginning.
You’ll discover a lot of aha moments while going through the sections. You’re assisted on how to include the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly recommend that you get a copy of DotCom Secrets totally free.