Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing concepts to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing concepts to completely value it.
But overall, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online company.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it multiple times to totally comprehend it. Or simply make it your companion as you set about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and innovative online business owners.
The number of service books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to start or scale a company and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You must think about another book.
DotCom Secrets provides smart insights and techniques to:
Existing company owner: If you have not started a company at all or have no business idea, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can discover strategies to double and even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your idea of service, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You do not want to blow over since you do not have the skillset, tools, and secrets that have been evaluated and shown to produce excellent outcomes.
So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a lucrative organization.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your company, how to attract consumers, and the tricks to considerably increase your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and offer beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your company. You get to find out how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and earn money to share messages that will alter somebody else’s life.
Both books are recommended to company owner who wish to become more effective in their industries. Business owners who are built to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your company. How does this understanding assist your customers and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your clients with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently understand about growing a lucrative business. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is essential and has actually altered the method entrepreneurs and businesses approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various steps of your worth ladder until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to recognize or serve them. That’s why knowing how to define your target market is necessary.
This secret outlines where your target market (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most difficult aspect of running a successful online service.
Do you truly understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you ought to take note of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it indicates you can include more competent consumers to your e-mail list and launch a successful item that individuals are ready and prepared to purchase right away.
In producing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their components, and recognize the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an Attractive Character and an in-demand internet marketer.
Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Do not simply delight in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your offer. This might look basic however it’s effective!
Russell also offers good examples and written templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and tactics for building high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When building an organization, what a terrible course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is fundamental to producing the right kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you need to totally comprehend when developing a funnel– especially if you want visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business suggestions. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
As soon as you’ve understood how this works, you can decide which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, particularly if you have a product you’re presently selling online (or even offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can act as bait.
Regardless of the market you run in, what you do, what items you offer, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this section because it was unique in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what need to occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby causing visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your service’ importance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Easy strategies that will work for any service model.
Build relationships and establish rapport with your consumers.
You may need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you carry out the details).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a company and starting.
You’ll discover a lot of aha minutes while going through the areas. More notably, you’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.