Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing concepts to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from someone who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to completely value it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
So if you’re ready to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it numerous times to fully comprehend it. Or just make it your buddy as you set about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it pertinent to both advanced and brand-new online entrepreneurs.
The number of service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online business only.
However don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale an organization or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You should consider another book.
DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you have not started an organization at all or have no organization idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can learn strategies to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of company, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You do not wish to blow over because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce great results.
So whether you’re a novice who’s simply getting going or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a successful company.
If you already have a service, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your organization, how to draw in customers, and the tricks to considerably improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– since they match each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to successfully structure your service. You get to learn how to deliver your message and communicate value in a way that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Business owners who are built to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your company. How does this understanding help your consumers and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it comes to building a sustainable organization. , if there’s no worth, clients and customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also supply your clients with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you already learn about growing a rewarding organization. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has actually changed the method business owners and services approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to define your target audience is very important.
This secret describes where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s arguably the most complicated aspect of running a successful online organization.
Do you actually comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He reveals you the best type of traffic that you need to take note of and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it implies you can include more competent consumers to your email list and introduce an effective product that individuals are prepared and willing to purchase right now.
In developing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their components, and recognize the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to shift into an Attractive Character and a sought-after internet marketer.
Due to the fact that it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect customers back to your offer. This might look basic however it’s powerful however!
Russell also supplies good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What a horrible course to follow when developing an organization!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and execute the methods in my own online business.
It not only opened my eyes to funnels and how to construct them but likewise the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, and even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to developing the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to totally comprehend when creating a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business suggestions. It goes into the specific landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, especially if you have a product you’re presently offering online (or even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire service magically. That single word can function as bait.
Despite the market you operate in, what you do, what items you offer, or the business model, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this area since it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what should occur as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. It’s “unnoticeable”– which suggests there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your organization’ importance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your industry.
Simple strategies that will work for any service design.
Build relationships and develop connection with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you execute the information).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing an organization.
You’ll stumble upon a bunch of aha minutes while going through the sections. More notably, you’re directed on how to include the principle into my own business.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely recommend that you get a copy of DotCom Secrets for FREE.