Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to completely appreciate the book.
If you want to learn from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to totally value it.
However in general, Dotcom Secrets is a valuable resource for anyone aiming to build or grow an online company.
So if you’re ready to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to completely understand it. Or simply make it your companion as you set about your online way of life company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and sophisticated online business owners.
How many organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service only.
Don’t be constrained by that because the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You should think about another book.
DotCom Secrets offers clever insights and methods to:
Existing business owners: If you have not started a business at all or have no organization concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive online marketers: If you’re ready to take steps that may challenge your concept of company, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You don’t want to blow over due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic results.
So whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a profitable company.
If you currently have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you must do to fail-proof your business, how to bring in consumers, and the tricks to considerably improve your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they match each other and provide for starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your organization. You get to learn how to provide your message and interact worth in a manner that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to company owner who want to become more effective in their markets. Business owners who are built to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it comes to building a sustainable business. If there’s no value, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you already learn about growing a lucrative company. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different actions of your worth ladder until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret lays out where your target market (i.e., consumers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for most people. It’s arguably the most complicated element of running an effective online service.
Do you really comprehend how traffic works in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.
He shows you the very best type of traffic that you need to take note of and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will cause a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it indicates you can include more certified customers to your e-mail list and introduce an effective item that individuals are ready and all set to buy immediately.
In developing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their aspects, and recognize the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have actually assisted him to transition into an Attractive Character and a sought-after internet marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You wish to be able to lead ideal consumers back to your offer. This may look easy however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell also provides great examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are gone over in detail, along with and what you really must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. When building a service, what a horrible path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is essential to developing the best type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to completely comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, particularly if you have a product you’re currently selling online (or even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire business amazingly. That single word can function as bait.
No matter the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was special in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what must take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. When the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– consequently causing visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your service’ relevance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Easy techniques that will work for any company design.
Build relationships and establish relationship with your customers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the information).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing an organization.
You’ll come across a bunch of aha moments while going through the sections. You’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.