Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to completely value the book.
Dotcom Secrets is an excellent resource if you wish to gain from someone who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to completely appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it numerous times to completely comprehend it. Or merely make it your companion as you tackle your online lifestyle organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and innovative online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still effective today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service only.
Don’t be constrained by that because the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to begin or scale an organization and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no service concept, the book may not relate to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your idea of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You do not want to blow over due to the fact that you lack the skillset, tools, and secrets that have actually been checked and shown to produce fantastic results.
Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a successful organization.
If you currently have an organization, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your service, how to draw in clients, and the tricks to significantly improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– because they match each other and attend to beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your organization. You get to learn how to deliver your message and communicate value in a manner that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will change someone else’s life.
Both books are suggested to company owner who want to become more successful in their industries. Business owners who are developed to see chances in competitors instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it pertains to building a sustainable service. If there’s no value, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your consumers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you currently understand about growing a profitable organization. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is very important and has altered the way entrepreneurs and companies approach sales online.
It works because it takes into account the customers’ habits– and moves them through the various steps of your value ladder up until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to define your target market is essential.
This secret outlines where your target market (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s arguably the most challenging aspect of running an effective online business.
Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you should pay attention to and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding methods, the secrets to interacting well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it indicates you can add more qualified clients to your email list and release a successful item that people are prepared and ready to purchase immediately.
In creating that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and identify the very best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have assisted him to shift into an in-demand internet and an appealing character online marketer.
Since it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You ought to be tactical and purposeful about it anyways.
You wish to be able to lead ideal clients back to your offer. This might look basic however it’s effective nevertheless!
Russell likewise supplies fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are talked about in detail, as well as and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. What a dreadful path to follow when building a business!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to totally understand and carry out the techniques in my own online company.
It not only opened my eyes to funnels and how to build them but likewise the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is fundamental to producing the ideal kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you require to completely understand when developing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business guidance. It enters into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, particularly if you have an item you’re presently offering online (or perhaps offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can alter your entire business amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you use, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this section because it was distinct in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what ought to occur when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has actually effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. But it’s “undetectable”– which suggests there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– thereby triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your organization’ significance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your industry.
Easy strategies that will work for any organization design.
Build relationships and develop relationship with your consumers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the information).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a business.
You’ll encounter a lot of aha moments while going through the areas. You’re guided on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.