Russell Brunson Microcontinuity

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the advantages and disadvantages rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to improve your service instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing concepts to fully appreciate the book.

Dotcom Secrets is a fantastic resource if you want to gain from someone who has in fact earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to completely appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.

If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it numerous times to fully understand it. Or just make it your buddy as you set about your online way of life organization experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online entrepreneurs.

The number of company books do you still find appropriate in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still incredibly pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your organization. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online business just.

Do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you want to begin or scale an organization and follow tested ‘shortcut’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.

Although, DotCom Secrets provides wise insights and strategies to:

Existing entrepreneur: If you haven’t begun an organization at all or have no organization idea, the book might not pertain to you.

Product owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.

Confident online marketers: If you’re prepared to take steps that might challenge your idea of company, then you need to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a company that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been checked and shown to produce terrific results, you don’t want to fizzle out.

Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative company.

If you currently have a service, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you should do to fail-proof your business, how to attract customers, and the tricks to substantially enhance your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– considering that they match each other and provide for beginning and growing an effective organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to effectively structure your service. You get to learn how to provide your message and communicate value in such a way that makes individuals want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.

Both books are suggested to company owner who want to end up being more successful in their industries. Entrepreneurs who are built to see chances in competition instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

First, you require to have a full understanding of where you desire your organization. How does this understanding assist your consumers and customers?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they obtain from your service?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is key. If there’s no value, consumers and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your clients with a more tailored service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that changes whatever you already understand about growing a profitable business. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the item you’re offering or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is essential and has altered the way entrepreneurs and companies approach sales online.

It works due to the fact that it considers the customers’ habits– and moves them through the different actions of your value ladder up until they’re ready to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.

This secret describes where your target market (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for the majority of people. It’s arguably the most difficult aspect of running an effective online business.

Do you actually comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation competence.

He reveals you the very best kind of traffic that you ought to take notice of and how it can change your company. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will cause a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it indicates you can add more qualified consumers to your e-mail list and introduce a successful item that individuals are prepared and ready to acquire right now.

In creating that attractive character, Russell Brunson specifies the 3 elements you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an appealing character using these elements and their elements, and recognize the best way to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into an in-demand web and an attractive character marketer.

Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of dull email series are over. Do not just enjoy daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.

You want to be able to lead perfect clients back to your deal. This may look simple however it’s effective however!

When you’re sending out Seinfeld e-mails, Russell also provides excellent examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and strategies for developing high-converting funnels are talked about in detail, as well as and what you really must do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a horrible path to follow when developing a service!

The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable present for your organization. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to fully understand and carry out the techniques in my own online service.

It not only opened my eyes to funnels and how to develop them but likewise the seven stages that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference in between having a six-, 7-, or even eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.

This secret alone is fundamental to developing the best type of page, offer, and traffic that will result in sales.

When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully comprehend. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical business guidance. It goes into the particular landing pages you can create in the 7 structure stages that we’ve discussed previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper purchasers for your services and products.

You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have an item you’re presently offering online (and even offline).

I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how utilizing a specific WORD can change your entire organization amazingly. That single word can serve as bait.

Despite the market you run in, what you do, what products you provide, or business design, this is the part that some of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to sell countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary due to the fact that it shows what need to take place when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. It’s “undetectable”– which suggests there’s no pushy or deceptiveness involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and amusing– thereby triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Enhance your service’ significance using the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your market.

Simple methods that will work for any business model.

Build relationships and develop connection with your consumers.

Cons.

You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the info).

The book is ideal for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a company.

You’ll come across a bunch of aha minutes while going through the sections. More significantly, you’re assisted on how to incorporate the concept into my own company.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<