Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing concepts to completely appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to completely comprehend it. Or simply make it your companion as you set about your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.
The number of organization books do you still find appropriate in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.
However do not be constrained by that since the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale an organization or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets provides smart insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no company concept, the book may not pertain to you.
Item owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your concept of company, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been evaluated and proven to produce terrific results, you do not want to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable business.
If you currently have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you must do to fail-proof your business, how to attract clients, and the secrets to substantially boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– since they match each other and provide for beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your organization. You get to discover how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will alter someone else’s life.
Both books are recommended to company owner who want to become more successful in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your company. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise offer your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you currently learn about growing a rewarding organization. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is essential and has actually altered the way business owners and companies approach sales online.
It works since it takes into account the clients’ habits– and moves them through the different steps of your value ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why understanding how to define your target audience is essential.
This secret describes where your target audience (i.e., consumers who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most overwhelming element of running an effective online organization.
Do you truly comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the very best type of traffic that you ought to take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it means you can include more qualified clients to your email list and introduce a successful product that people are willing and ready to acquire right now.
In creating that attractive character, Russell Brunson specifies the three elements you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these elements and their elements, and identify the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have actually assisted him to shift into a sought-after web and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering value to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal clients back to your offer. This might look easy however it’s powerful nevertheless!
Russell also offers fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are gone over in detail, as well as and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire automobile. When building a company, what an awful path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable gift for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to completely comprehend and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or perhaps eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This secret alone is essential to developing the right type of page, offer, and traffic that will result in sales.
There’s also the pre-framing principle that you require to completely comprehend when producing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company guidance. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
Once you’ve understood how this works, you can choose which you want to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, especially if you have a product you’re presently selling online (and even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire company magically. That single word can function as bait.
Regardless of the market you run in, what you do, what products you provide, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what should occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy. It’s “invisible”– which suggests there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Easy methods that will work for any service design.
Build relationships and establish connection with your customers.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the info).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing an organization.
You’ll discover a lot of aha moments while going through the sections. You’re directed on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.