Russell Brunson Mission Statement

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to improve your company right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing concepts to completely value the book.

If you want to learn from somebody who has in fact made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.

However in general, Dotcom Secrets is an important resource for anybody wanting to build or grow an online business.

So if you’re prepared to learn from one of the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to fully grasp it. Or simply make it your companion as you set about your online way of life organization adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both advanced and brand-new online business owners.

The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a service or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your service. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online company just.

But do not be constrained by that because the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you want to scale a company or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.

DotCom Secrets offers smart insights and strategies to:

Existing company owner: If you haven’t begun an organization at all or have no company concept, the book may not pertain to you.

Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.

Confident marketers: If you’re ready to take steps that may challenge your idea of company, then you should use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. You do not want to fizzle out because you lack the skillset, tools, and secrets that have been evaluated and shown to produce fantastic results.

Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a profitable service.

If you already have a company, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you ought to do to fail-proof your organization, how to bring in consumers, and the tricks to significantly boost your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing company or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– since they complement each other and attend to beginning and growing an effective business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed procedure to effectively structure your service. You get to discover how to deliver your message and interact worth in such a way that makes people wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and earn money to share messages that will change someone else’s life.

Both books are suggested to company owner who wish to end up being more effective in their markets. Business owners who are developed to see opportunities in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the easy marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you desire your business. How does this understanding help your clients and customers?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your company?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it pertains to constructing a sustainable business. , if there’s no worth, clients consumers customers customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your consumers with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes everything you already learn about growing a lucrative organization. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to require a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is necessary and has actually altered the way business owners and businesses approach sales online.

It works because it considers the customers’ behaviors– and moves them through the various actions of your worth ladder until they’re prepared to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.

This secret describes where your target market (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most challenging element of running an effective online service.

Do you truly understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He shows you the best kind of traffic that you should pay attention to and how it can change your service. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.

Make sure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it indicates you can include more competent clients to your e-mail list and release an effective product that individuals are willing and all set to purchase right away.

In creating that appealing character, Russell Brunson defines the 3 elements you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character using these parts and their components, and recognize the very best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have helped him to transition into a desired web and an attractive character online marketer.

The Soap Opera Sequence works since it capitalizes on providing worth to your customers. This ‘worth’ paired with an irresistible open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This might look basic but it’s effective nevertheless!

Russell likewise supplies good examples and composed templates to speed up the process when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and techniques for developing high-converting funnels are talked about in detail, as well as and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.

This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. What a horrible path to follow when developing a business!

The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable present for your company. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to fully understand and implement the methods in my own online service.

It not just opened my eyes to funnels and how to develop them but likewise the seven phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a 6-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.

This secret alone is basic to creating the right type of page, deal, and traffic that will lead to sales.

There’s also the pre-framing concept that you require to totally comprehend when creating a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical company advice. It goes into the particular landing pages you can develop in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at specific times throughout these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyperactive purchasers for your product or services.

When you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have a product you’re currently selling online (or perhaps offline).

I imply if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He emphasizes the power of words and how utilizing a certain WORD can alter your entire organization amazingly. That single word can function as bait.

Regardless of the market you run in, what you do, what products you offer, or the business design, this is the part that a few of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its method. I needed to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and entertaining– therefore triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your company’ significance using the worth ladders and sales funnel strategies and scripts.

Get secrets to becoming an idea leader in your market.

Easy methods that will work for any company design.

Establish and build relationships relationship with your clients.

Cons.

You might need to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you execute the information).

The book is perfect for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for beginning and growing a business.

You’ll discover a lot of aha moments while going through the sections. More notably, you’re assisted on how to incorporate the principle into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<