Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to totally appreciate the book.
If you desire to find out from someone who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.
So if you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it numerous times to totally understand it. Or merely make it your buddy as you go about your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and advanced online entrepreneurs.
The number of business books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online business only.
However don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a business or begin and follow proven ‘shortcut’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You need to think about another book.
DotCom Secrets offers clever insights and techniques to:
Existing company owner: If you have not begun a company at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing product already, then you can find out strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of service, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Because you do not have the skillset, tools, and secrets that have been tested and shown to produce great outcomes, you don’t want to fizzle out.
So whether you’re a beginner who’s just beginning or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable service.
If you already have an organization, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you ought to do to fail-proof your organization, how to bring in customers, and the secrets to significantly improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and offer starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your service. You get to learn how to deliver your message and communicate value in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are suggested to business owners who want to end up being more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your service. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is essential. , if there’s no value, clients clients customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise supply your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you currently know about growing a successful service. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has actually changed the method entrepreneurs and services approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret outlines where your target market (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most daunting element of running a successful online service.
Do you truly comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the very best kind of traffic that you should pay attention to and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it means you can include more certified clients to your email list and introduce a successful product that individuals are all set and prepared to purchase right away.
In producing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their elements, and determine the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to shift into a popular web and an appealing character online marketer.
Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of uninteresting email sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look easy however it’s powerful!
When you’re sending out Seinfeld emails, Russell also offers great examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the methods and tactics for building high-converting funnels are talked about in detail, along with and what you really must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. What a terrible path to follow when constructing a service!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, seven-, and even eight-figure organization is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This secret alone is fundamental to developing the ideal type of page, offer, and traffic that will result in sales.
There’s also the pre-framing idea that you require to totally understand when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service recommendations. It enters into the specific landing pages you can create in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re presently selling online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can change your entire service magically. That single word can function as bait.
No matter the market you run in, what you do, what items you offer, or the business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. However it’s “invisible”– which suggests there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and amusing– therefore causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your business’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Basic strategies that will work for any business model.
Establish and develop relationships connection with your clients.
You may require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the information).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and starting.
You’ll come across a lot of aha minutes while going through the sections. You’re assisted on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets totally free.