Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing principles to completely value the book.
If you desire to discover from someone who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online organization.
So if you’re ready to learn from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to totally understand it. Or just make it your companion as you go about your online way of life company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and advanced online entrepreneurs.
How many organization books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale an organization or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You need to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing business owners: If you have not started a service at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of organization, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce excellent results, you do not want to fizzle out.
Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable business.
If you currently have a company, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your company, how to bring in consumers, and the secrets to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and provide for starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your business. You get to learn how to provide your message and communicate worth in such a way that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their markets. Business owners who are constructed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your clients and clients?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it concerns constructing a sustainable company. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your clients with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you already understand about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is important and has actually changed the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various steps of your value ladder till they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.
This secret lays out where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s probably the most challenging element of running an effective online company.
Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the very best type of traffic that you ought to take notice of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it indicates you can add more competent consumers to your email list and launch a successful product that people are willing and all set to purchase right away.
In producing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their elements, and recognize the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and a popular internet marketer.
Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Do not just delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look simple but it’s effective!
When you’re sending Seinfeld e-mails, Russell also provides great examples and composed design templates to speed up the process.
Section Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are discussed in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When building a company, what a terrible course to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a few years ago (and a number of times more since that very first time to totally comprehend and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, seven-, and even eight-figure service is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is basic to creating the ideal type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to totally comprehend when creating a funnel– especially if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service recommendations. It goes into the particular landing pages you can develop in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
As soon as you’ve understood how this works, you can choose which you want to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re currently offering online (and even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can change your whole company magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this section because it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– therefore causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Easy strategies that will work for any organization design.
Build relationships and establish rapport with your consumers.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you implement the info).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for starting and growing a business.
You’ll discover a bunch of aha minutes while going through the areas. More notably, you’re assisted on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets free of charge.