Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing principles to completely appreciate the book.
If you want to learn from somebody who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to fully appreciate it.
However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to totally understand it. Or simply make it your companion as you tackle your online way of life company experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and innovative online business owners.
The number of business books do you still discover relevant in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your company. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Do not be constrained by that because the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale a business or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
DotCom Secrets provides clever insights and methods to:
Existing business owners: If you have not started a service at all or have no organization concept, the book may not be relevant to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of company, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a newbie who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative service.
If you already have a company, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you should do to fail-proof your organization, how to bring in consumers, and the secrets to substantially boost your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– because they match each other and provide for starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your organization. You get to find out how to deliver your message and interact worth in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and get paid to share messages that will change another person’s life.
Both books are recommended to entrepreneur who want to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your company. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you currently know about growing a successful service. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to construct a high-converting sales funnel if you don’t have an efficient value adder drawn up.
The sales funnel is essential and has altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the various steps of your worth ladder till they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.
This secret lays out where your target market (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for many people. It’s perhaps the most difficult aspect of running an effective online service.
Do you really understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the best type of traffic that you ought to take notice of and how it can change your service. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it indicates you can include more competent customers to your email list and release an effective product that people are ready and willing to purchase right away.
In creating that attractive character, Russell Brunson defines the three parts you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these elements and their components, and recognize the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail design templates that have actually helped him to shift into an Attractive Character and a sought-after internet marketer.
Because it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You ought to be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This may look simple but it’s effective!
Russell also supplies good examples and composed design templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you really must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. When developing a company, what an awful path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to totally comprehend and carry out the techniques in my own online business.
It not only opened my eyes to funnels and how to build them however also the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, or even eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is basic to producing the ideal type of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully comprehend. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service guidance. It enters into the specific landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your product or services.
Once you’ve comprehended how this works, you can decide which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have an item you’re currently selling online (and even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your entire organization magically. That single word can act as bait.
Despite the market you operate in, what you do, what items you offer, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was distinct in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. When the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– therefore causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ significance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Simple techniques that will work for any company model.
Build relationships and develop connection with your consumers.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the details).
The book is ideal for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a company and beginning.
You’ll come across a lot of aha minutes while going through the sections. You’re assisted on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and organization. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly recommend that you get a copy of DotCom Secrets for FREE.