Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to completely appreciate the book.
If you want to find out from somebody who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to fully appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.
So if you’re ready to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to completely understand it. Or simply make it your buddy as you go about your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both innovative and new online entrepreneurs.
The number of business books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with reliable list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online company only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to start or scale a company and follow proven ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you have not started an organization at all or have no company concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can discover techniques to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your idea of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been tested and proven to produce terrific results, you don’t want to fizzle out.
Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative company.
If you already have an organization, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you should do to fail-proof your organization, how to draw in customers, and the tricks to substantially boost your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– because they match each other and provide for starting and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to successfully structure your service. You get to find out how to deliver your message and interact worth in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to become more successful in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your company. How does this understanding help your clients and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is essential. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you currently understand about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is important and has altered the way business owners and businesses approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the various steps of your value ladder until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.
This secret lays out where your target market (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for the majority of people. It’s probably the most overwhelming aspect of running an effective online organization.
Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you should pay attention to and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it means you can add more certified consumers to your e-mail list and launch a successful product that people are ready and ready to buy right away.
In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these parts and their aspects, and identify the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into an Attractive Character and a popular internet online marketer.
Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead ideal customers back to your deal. This might look simple however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell likewise offers great examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are talked about in detail, along with and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. What a horrible path to follow when constructing a business!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely understand and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is essential to creating the right kind of page, offer, and traffic that will lead to sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business suggestions. It enters into the particular landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re presently selling online (or even offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a certain WORD can change your entire business magically. That single word can act as bait.
No matter the industry you run in, what you do, what items you provide, or business design, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not comprehend this area because it was special in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. It’s “invisible”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– consequently causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ significance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Basic methods that will work for any company design.
Establish and develop relationships rapport with your customers.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you execute the info).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a service and beginning.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re guided on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.