Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully appreciate the book.
If you want to discover from someone who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to completely understand it. Or simply make it your companion as you tackle your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both sophisticated and new online business owners.
The number of service books do you still discover relevant in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your service. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to start or scale a service and follow tested ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing entrepreneur: If you haven’t started a company at all or have no company idea, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You don’t want to die since you lack the skillset, tools, and secrets that have actually been checked and shown to produce terrific results.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a profitable business.
If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you should do to fail-proof your company, how to bring in clients, and the tricks to considerably enhance your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– since they match each other and attend to starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your organization. You get to find out how to provide your message and communicate value in a way that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and make money to share messages that will alter another person’s life.
Both books are suggested to business owners who wish to become more effective in their industries. Business owners who are constructed to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your company. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is essential. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a rewarding service. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is very important and has altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different steps of your value ladder till they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why understanding how to specify your target market is necessary.
This secret lays out where your target audience (i.e., consumers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s perhaps the most difficult element of running a successful online organization.
Do you truly comprehend how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the very best kind of traffic that you must pay attention to and how it can transform your organization. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will cause a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it suggests you can add more competent customers to your email list and release an effective product that individuals are prepared and prepared to acquire immediately.
In developing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their aspects, and recognize the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have assisted him to transition into an Attractive Character and a desired web marketer.
Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead perfect customers back to your offer. This might look basic however it’s effective!
When you’re sending Seinfeld emails, Russell also provides great examples and written templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and techniques for developing high-converting funnels are talked about in detail, as well as and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. When constructing a service, what a terrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and implement the methods in my own online business.
It not just opened my eyes to funnels and how to build them but also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is essential to developing the best type of page, offer, and traffic that will cause sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service advice. It enters into the specific landing pages you can produce in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have an item you’re presently selling online (or even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your whole organization magically. That single word can function as bait.
Despite the industry you run in, what you do, what products you offer, or the business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section because it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it reveals what must take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “undetectable”– which indicates there’s no aggressive or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thereby triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your organization’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Simple methods that will work for any business model.
Build relationships and develop rapport with your consumers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you execute the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and beginning.
You’ll discover a lot of aha moments while going through the areas. You’re assisted on how to include the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.