Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing principles to fully appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to completely appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it several times to completely understand it. Or merely make it your buddy as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both sophisticated and brand-new online entrepreneurs.
How many business books do you still discover pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service just.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to start or scale a business and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t begun a company at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can learn methods to double or even triple your sales.
Positive online marketers: If you’re ready to take steps that may challenge your idea of organization, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not want to die because you do not have the skillset, tools, and secrets that have been evaluated and shown to produce terrific results.
Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a profitable organization.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you should do to fail-proof your company, how to attract clients, and the tricks to substantially increase your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– considering that they match each other and attend to beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your service. You get to discover how to provide your message and communicate worth in a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are recommended to business owners who wish to become more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your company. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable company. If there’s no value, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your clients with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a rewarding business. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is necessary and has actually changed the method entrepreneurs and companies approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different steps of your worth ladder till they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to specify your target market is necessary.
This secret outlines where your target market (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s arguably the most difficult element of running an effective online business.
Do you really understand how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He reveals you the very best type of traffic that you should take note of and how it can change your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding methods, the secrets to interacting well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can include more qualified clients to your email list and release an effective product that people are prepared and all set to acquire right away.
In producing that appealing character, Russell Brunson specifies the three parts you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these parts and their aspects, and recognize the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a sought-after web marketer.
The Soap Opera Sequence works because it takes advantage of giving worth to your subscribers. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull email series are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You must be purposeful and tactical about it anyways.
You wish to be able to lead perfect clients back to your offer. This might look easy however it’s powerful however!
Russell likewise provides good examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. When building a business, what an awful course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to totally understand and implement the methods in my own online service.
It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This secret alone is essential to developing the best type of page, deal, and traffic that will cause sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company recommendations. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your product or services.
You can choose which you desire to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, especially if you have an item you’re currently selling online (and even offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how using a specific WORD can alter your entire organization magically. That single word can act as bait.
No matter the market you operate in, what you do, what items you use, or business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it shows what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– thereby causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple techniques that will work for any company design.
Build relationships and develop rapport with your consumers.
You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you implement the information).
The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a company.
You’ll stumble upon a bunch of aha moments while going through the areas. You’re assisted on how to include the concept into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely suggest that you get a copy of DotCom Secrets totally free.