Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing principles to fully appreciate the book.
If you desire to discover from somebody who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
So if you’re ready to learn from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it numerous times to totally grasp it. Or merely make it your buddy as you tackle your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both advanced and brand-new online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your service. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale a service and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets offers smart insights and techniques to:
Existing entrepreneur: If you have not started a service at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can discover methods to double or even triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your concept of organization, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and shown to produce great outcomes, you do not desire to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding service.
If you already have a company, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you need to do to fail-proof your company, how to bring in consumers, and the secrets to significantly increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– because they complement each other and provide for beginning and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your organization. You get to discover how to provide your message and interact value in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to business owners who want to end up being more effective in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your organization. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it comes to building a sustainable service. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you already learn about growing a rewarding business. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and services approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the different steps of your worth ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s probably the most overwhelming aspect of running an effective online organization.
Do you really understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He shows you the very best kind of traffic that you should focus on and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it means you can add more certified consumers to your email list and release an effective item that individuals are ready and prepared to purchase right now.
In developing that appealing character, Russell Brunson defines the three parts you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these elements and their aspects, and identify the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail templates that have assisted him to transition into an Attractive Character and an in-demand internet marketer.
Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring email sequences are over. Do not just delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look simple however it’s powerful however!
When you’re sending out Seinfeld emails, Russell also supplies good examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are talked about in detail, along with and what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole lorry. When constructing a company, what a horrible course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to fully comprehend and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to develop them however likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is fundamental to creating the right type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to fully comprehend when developing a funnel– especially if you want visitors and causes trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization advice. It goes into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
Once you’ve understood how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, particularly if you have a product you’re currently offering online (or even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can change your entire company amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what items you provide, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what must occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. However it’s “undetectable”– which implies there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– thus triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your business’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your industry.
Easy strategies that will work for any company design.
Build relationships and develop rapport with your customers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the information).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a business and starting.
You’ll encounter a lot of aha moments while going through the sections. More notably, you’re directed on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets for FREE.