Russell Brunson Notes

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your company right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of online marketing ideas to completely appreciate the book.

If you want to learn from someone who has actually made cash online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your company right away.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing principles to fully value it.

But in general, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online organization.

If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it numerous times to completely grasp it. Or merely make it your buddy as you tackle your online lifestyle company adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.

The number of company books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be used offline and online.”

This is a effective and transformative book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your organization. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online organization just.

However don’t be constrained by that since the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to scale a company or start and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.

Although, DotCom Secrets provides wise insights and techniques to:

Existing company owner: If you haven’t begun a company at all or have no organization idea, the book might not pertain to you.

Product owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.

Positive marketers: If you’re ready to take steps that may challenge your idea of organization, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build an organization that stands the test of time. Because you do not have the skillset, tools, and secrets that have been evaluated and shown to produce fantastic outcomes, you don’t want to fizzle out.

Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a successful business.

If you currently have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you should do to fail-proof your business, how to draw in clients, and the tricks to substantially boost your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing organization or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– since they match each other and offer beginning and growing a successful service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to successfully structure your organization. You get to find out how to provide your message and interact worth in a manner that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will alter another person’s life.

Both books are advised to business owners who wish to end up being more successful in their industries. Business owners who are built to see chances in competitors instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the easy marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your service. How does this understanding assist your clients and customers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.

In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is key. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your customers with a more tailored solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a rewarding business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is necessary and has actually altered the method business owners and companies approach sales online.

It works since it takes into account the clients’ behaviors– and moves them through the different actions of your value ladder until they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is important.

This secret describes where your target audience (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner requires to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most difficult element of running a successful online company.

Do you really understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He shows you the very best type of traffic that you should pay attention to and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will result in a sale.

Make certain you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can include more competent customers to your email list and launch a successful product that people are prepared and prepared to acquire right now.

In creating that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character using these components and their aspects, and determine the very best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and a popular web online marketer.

Due to the fact that it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.

The days of boring e-mail series are over. Don’t just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.

You want to be able to lead ideal consumers back to your offer. This might look easy however it’s powerful!

When you’re sending out Seinfeld e-mails, Russell also provides great examples and composed design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and tactics for building high-converting funnels are discussed in detail, along with and what you truly should do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a dreadful course to follow when building an organization!

The secret here is leveraging on other people who already have an effective funnel and making your offer to their specific clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and execute the techniques in my own online company.

It not just opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a 6-, 7-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.

This secret alone is fundamental to producing the best type of page, offer, and traffic that will cause sales.

When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully understand. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal company recommendations. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times throughout these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive buyers for your services and items.

You can choose which you desire to begin with first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books offer millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, specifically if you have a product you’re currently offering online (or even offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your entire organization amazingly. That single word can act as bait.

Regardless of the industry you operate in, what you do, what products you provide, or business design, this is the part that a few of the successful entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this area since it was unique in its way. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it shows what ought to occur as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to provide lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and amusing– thereby triggering visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your organization’ relevance utilizing the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being an idea leader in your industry.

Simple techniques that will work for any company model.

Establish and construct relationships rapport with your consumers.

Cons.

You might require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the details).

The book is ideal for services that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.

You’ll stumble upon a bunch of aha minutes while going through the areas. You’re guided on how to integrate the principle into my own organization.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<