Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing principles to fully appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to completely understand it. Or just make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.
The number of service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business only.
Do not be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to start or scale a business and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you haven’t begun a business at all or have no business idea, the book may not be relevant to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your idea of business, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and tricks that have been evaluated and proven to produce great outcomes.
So whether you’re a newbie who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.
If you already have an organization, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your company, how to bring in consumers, and the secrets to considerably improve your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and provide for beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your business. You get to discover how to provide your message and communicate worth in a manner that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to business owners who want to end up being more effective in their industries. Business owners who are developed to see opportunities in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your organization. How does this understanding help your customers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable organization. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise supply your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you currently know about growing a successful service. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is important and has changed the way entrepreneurs and companies approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to recognize or serve them. That’s why knowing how to define your target audience is important.
This secret details where your target market (i.e., consumers who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for most people. It’s perhaps the most complicated aspect of running an effective online organization.
Do you actually comprehend how traffic operates in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the very best kind of traffic that you ought to take note of and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it indicates you can add more qualified clients to your email list and release a successful product that individuals are ready and ready to acquire right away.
In creating that appealing character, Russell Brunson specifies the three elements you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these elements and their aspects, and recognize the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have actually assisted him to shift into a desired internet and an attractive character online marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to be able to lead perfect clients back to your offer. This might look easy however it’s powerful!
Russell also offers good examples and written design templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and tactics for developing high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. What a dreadful course to follow when developing a service!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully comprehend and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to creating the ideal kind of page, deal, and traffic that will lead to sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to completely comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your product or services.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, especially if you have a product you’re presently offering online (or perhaps offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a particular WORD can change your whole service magically. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. But it’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thus triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your organization’ importance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Easy techniques that will work for any service model.
Establish and build relationships relationship with your customers.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the details).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a service.
You’ll come across a bunch of aha moments while going through the areas. You’re assisted on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.