Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing principles to fully appreciate the book.
If you want to learn from somebody who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online company.
So if you’re prepared to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it several times to completely understand it. Or merely make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and brand-new online entrepreneurs.
How many company books do you still discover appropriate in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your organization. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company just.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to scale a business or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you have not started an organization at all or have no business idea, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your idea of business, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not wish to die due to the fact that you lack the skillset, tools, and secrets that have actually been checked and shown to produce fantastic results.
So whether you’re a beginner who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a lucrative business.
If you already have a service, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your organization, how to attract clients, and the secrets to substantially boost your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– since they match each other and offer beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your organization. You get to find out how to deliver your message and communicate value in a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to company owner who wish to become more effective in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your clients and consumers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns developing a sustainable organization. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently learn about growing a successful organization. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder until they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.
This secret outlines where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s probably the most challenging aspect of running a successful online business.
Do you really understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you ought to take notice of and how it can change your company. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Ensure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it indicates you can include more competent consumers to your email list and introduce an effective item that individuals are willing and ready to purchase right away.
In developing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these elements and their components, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail design templates that have actually helped him to transition into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it takes advantage of offering value to your customers. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look easy but it’s powerful nonetheless!
Russell also offers fine examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and techniques for building high-converting funnels are talked about in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole automobile. What an awful course to follow when developing a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and a number of times more because that first time to fully comprehend and execute the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is essential to creating the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing principle that you require to completely understand when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service recommendations. It enters into the particular landing pages you can create in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re presently selling online (or perhaps offline).
I imply if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your entire service magically. That single word can function as bait.
Regardless of the market you run in, what you do, what products you provide, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this area because it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. It’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– thereby triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your business’ relevance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any service model.
Build relationships and establish relationship with your clients.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for starting and growing a business.
You’ll discover a bunch of aha minutes while going through the areas. More notably, you’re guided on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.