Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from someone who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it numerous times to completely grasp it. Or just make it your companion as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both advanced and new online entrepreneurs.
The number of company books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to begin a service or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your organization. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to scale a business or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets provides wise insights and techniques to:
Existing company owner: If you have not begun a business at all or have no company idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can discover strategies to double or perhaps triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your concept of service, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and shown to produce excellent results, you don’t want to fizzle out.
So whether you’re a beginner who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful company.
If you already have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you must do to fail-proof your organization, how to attract consumers, and the tricks to considerably boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they complement each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your organization. You get to find out how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and earn money to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to become more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your company. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. If there’s no value, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also provide your customers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently know about growing a rewarding service. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an efficient value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has actually changed the way business owners and organizations approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why knowing how to define your target market is very important.
This secret outlines where your target market (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s probably the most difficult element of running a successful online organization.
Do you actually comprehend how traffic operates in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.
He shows you the very best kind of traffic that you should take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it means you can include more qualified consumers to your e-mail list and launch an effective product that individuals are ready and prepared to purchase immediately.
In creating that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their elements, and determine the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have helped him to transition into an in-demand web and an appealing character marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open story hooks them the moment they read your first email and they’ll look forward to the next one.
The days of dull email sequences are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your deal. This may look basic however it’s powerful!
When you’re sending out Seinfeld emails, Russell also provides good examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and methods for constructing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. When developing a business, what a horrible path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully comprehend and execute the methods in my own online business.
It not only opened my eyes to funnels and how to develop them however also the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a 6-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This trick alone is essential to developing the right kind of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company advice. It enters into the particular landing pages you can produce in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
You can choose which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, particularly if you have a product you’re presently offering online (or perhaps offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole organization magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you offer, or business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– therefore triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your service’ significance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple methods that will work for any company design.
Establish and develop relationships connection with your clients.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the details).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the sections. You’re guided on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.