Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely value the book.
If you desire to find out from someone who has in fact made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to totally value it.
But overall, Dotcom Secrets is an important resource for anybody seeking to build or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to completely comprehend it. Or simply make it your companion as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both new and advanced online business owners.
How many company books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale a business or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
Although, DotCom Secrets provides smart insights and methods to:
Existing entrepreneur: If you haven’t started a service at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your idea of company, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Because you do not have the skillset, tools, and secrets that have been tested and shown to produce excellent results, you do not want to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding business.
If you currently have a business, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you must do to fail-proof your service, how to attract customers, and the tricks to significantly increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and provide for beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to discover how to deliver your message and communicate worth in a manner that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to business owners who want to end up being more successful in their industries. Business owners who are built to see chances in competition instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your company. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is key when it pertains to developing a sustainable business. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise provide your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you currently learn about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is important and has actually changed the method business owners and businesses approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the various steps of your worth ladder until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why knowing how to specify your target audience is essential.
This secret describes where your target market (i.e., customers who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s probably the most difficult aspect of running a successful online organization.
Do you actually understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He reveals you the very best kind of traffic that you must pay attention to and how it can change your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it indicates you can include more certified clients to your e-mail list and introduce an effective product that individuals are prepared and ready to purchase right away.
In developing that attractive character, Russell Brunson defines the 3 elements you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their aspects, and determine the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your subscribers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t simply enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This might look easy but it’s effective!
When you’re sending Seinfeld emails, Russell also provides great examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are discussed in detail, as well as and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. What a terrible path to follow when building an organization!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and implement the strategies in my own online organization.
It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to developing the ideal kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to completely understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company guidance. It goes into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
When you’ve comprehended how this works, you can decide which you want to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have a product you’re presently offering online (or perhaps offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can change your entire service magically. That single word can act as bait.
Despite the industry you operate in, what you do, what products you offer, or business model, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this section since it was distinct in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. Once the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “unnoticeable”– which indicates there’s no pushy or deceptiveness involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your service’ importance using the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Basic techniques that will work for any service design.
Build relationships and establish relationship with your customers.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the info).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.