Russell Brunson On Mixergy

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can utilize to enhance your company immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing ideas to totally value the book.

If you desire to find out from someone who has in fact made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business instantly.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.

But overall, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online organization.

So if you’re all set to gain from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You may need to read it several times to completely comprehend it. Or simply make it your companion as you set about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and new online business owners.

How many service books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell talks about are still efficient today.

You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your business. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.

However don’t be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you want to scale a service or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets provides wise insights and methods to:

Existing business owners: If you have not started an organization at all or have no company idea, the book may not relate to you.

Item owners: If you have an existing product already, then you can learn methods to double or even triple your sales.

Confident marketers: If you’re ready to take steps that may challenge your concept of service, then you ought to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. You do not wish to fizzle out due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific outcomes.

So whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding business.

If you already have a service, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you should do to fail-proof your company, how to attract clients, and the tricks to significantly boost your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing business or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– because they match each other and provide for starting and growing a successful organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your company. You get to find out how to provide your message and communicate worth in a way that makes people want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will change another person’s life.

Both books are suggested to entrepreneur who wish to become more effective in their industries. Business owners who are constructed to see chances in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you desire your company. How does this understanding assist your clients and customers?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.

In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your service?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is crucial. , if there’s no value, customers consumers clients will leave.

.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise supply your customers with a more customized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you currently know about growing a profitable company. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you might not be able to construct a high-converting sales funnel.

The sales funnel is important and has altered the way entrepreneurs and organizations approach sales online.

It works since it takes into consideration the customers’ habits– and moves them through the different steps of your worth ladder until they’re ready to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is essential.

This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant battle for most people. It’s arguably the most challenging element of running an effective online business.

Do you really understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the answers.

He reveals you the very best type of traffic that you ought to take note of and how it can transform your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will lead to a sale.

Ensure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can include more qualified consumers to your e-mail list and introduce an effective item that individuals are willing and ready to acquire right now.

In producing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character using these parts and their elements, and determine the best method to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that assist to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email templates that have actually assisted him to shift into an in-demand internet and an appealing character online marketer.

Due to the fact that it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open storyline hooks them the moment they read your first email and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Don’t simply enjoy soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.

You wish to have the ability to lead perfect customers back to your deal. This may look easy however it’s effective nonetheless!

When you’re sending out Seinfeld e-mails, Russell likewise supplies excellent examples and written design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and strategies for building high-converting funnels are talked about in detail, along with and what you actually ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. What a terrible course to follow when building a business!

The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your business. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to completely understand and implement the methods in my own online company.

It not only opened my eyes to funnels and how to construct them however also the 7 stages that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a 6-, 7-, and even eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.

This secret alone is fundamental to producing the ideal type of page, offer, and traffic that will cause sales.

There’s likewise the pre-framing concept that you need to fully understand when creating a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common company recommendations. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive purchasers for your services and products.

As soon as you’ve comprehended how this works, you can choose which you want to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this area and reveals the secret that made all his books offer millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have a product you’re presently offering online (or even offline).

I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how using a certain WORD can change your entire organization amazingly. That single word can serve as bait.

Despite the market you run in, what you do, what items you provide, or business design, this is the part that a few of the successful business owners would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t grasp this section since it was distinct in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “unnoticeable”– which means there’s no pushy or deceptiveness included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, handy, and entertaining– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your business’ significance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your industry.

Basic methods that will work for any company design.

Establish and develop relationships relationship with your customers.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you carry out the information).

The book is perfect for services that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for growing a business and starting.

You’ll stumble upon a lot of aha minutes while going through the areas. You’re assisted on how to integrate the idea into my own company.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<