Russell Brunson On Public Speaking

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can use to improve your company right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing principles to completely value the book.

Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to completely appreciate it.

But in general, Dotcom Secrets is a valuable resource for anybody seeking to construct or grow an online organization.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might have to read it several times to totally understand it. Or merely make it your buddy as you tackle your online way of life company experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and sophisticated online business owners.

The number of service books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to begin a service or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your service. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service only.

However don’t be constrained by that because the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to start or scale a business and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.

DotCom Secrets offers smart insights and techniques to:

Existing company owner: If you have not begun a business at all or have no business idea, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can discover techniques to double or even triple your sales.

Positive online marketers: If you’re ready to take actions that may challenge your concept of business, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. You do not wish to die since you lack the skillset, tools, and secrets that have been checked and shown to produce terrific outcomes.

Whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful organization.

If you already have a company, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in customers, and the secrets to considerably improve your sales.

If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– given that they match each other and offer starting and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your company. You get to learn how to provide your message and communicate value in a manner that makes individuals want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and earn money to share messages that will alter somebody else’s life.

Both books are recommended to entrepreneur who want to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your company. How does this understanding help your clients and customers?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your service?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Worth is essential when it concerns developing a sustainable organization. , if there’s no value, clients clients customers customers leave.

.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise offer your clients with a more personalized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes whatever you currently learn about growing a rewarding organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to develop a high-converting sales funnel.

The sales funnel is very important and has actually altered the method business owners and organizations approach sales online.

It works since it considers the customers’ habits– and moves them through the various actions of your worth ladder until they’re all set to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is necessary.

This secret describes where your target audience (i.e., customers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most difficult aspect of running a successful online service.

Do you truly understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.

He reveals you the very best type of traffic that you should take note of and how it can change your company. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can include more qualified customers to your e-mail list and release a successful product that people are willing and prepared to acquire right away.

In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character using these elements and their components, and identify the best way to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 email design templates that have actually helped him to transition into an Attractive Character and a popular internet online marketer.

The Soap Opera Sequence works since it profits from providing value to your customers. This ‘value’ coupled with a tempting open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of boring email series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You ought to be strategic and purposeful about it anyways.

You wish to be able to lead ideal consumers back to your deal. This might look simple but it’s powerful however!

When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and written design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and tactics for developing high-converting funnels are discussed in detail, along with and what you really need to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of sticking to systems that work. To put it simply, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.

This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What a terrible course to follow when building a service!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I check out DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and carry out the methods in my own online organization.

It not just opened my eyes to funnels and how to build them but likewise the seven phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.

This trick alone is basic to creating the best type of page, deal, and traffic that will result in sales.

When developing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally understand. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical company suggestions. It goes into the particular landing pages you can create in the 7 structure phases that we’ve gone over earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyperactive buyers for your products and services.

As soon as you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this area and exposes the trick that made all his books offer millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re currently offering online (or even offline).

I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how using a particular WORD can alter your entire company magically. That single word can act as bait.

No matter the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the successful entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t understand this section since it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary since it reveals what should occur as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Shipping plus complimentary offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. It’s “undetectable”– which suggests there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– therefore triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Enhance your organization’ importance using the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Easy techniques that will work for any organization design.

Establish and construct relationships rapport with your consumers.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you execute the info).

The book is perfect for businesses that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a company.

You’ll stumble upon a lot of aha moments while going through the areas. You’re guided on how to incorporate the idea into my own organization.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<