Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to completely value the book.
If you want to learn from someone who has really made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
But in general, Dotcom Secrets is an important resource for anybody seeking to construct or grow an online business.
So if you’re ready to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it multiple times to totally comprehend it. Or simply make it your companion as you go about your online lifestyle organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both innovative and brand-new online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online company only.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to start or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to think about another book.
DotCom Secrets offers wise insights and strategies to:
Existing entrepreneur: If you have not begun a business at all or have no organization concept, the book may not pertain to you.
Item owners: If you have an existing item already, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your idea of business, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been tested and proven to produce excellent outcomes, you don’t want to fizzle out.
Whether you’re a newbie who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative service.
If you already have a business, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you should do to fail-proof your organization, how to draw in consumers, and the tricks to considerably increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– because they complement each other and provide for starting and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to effectively structure your service. You get to learn how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to become more effective in their markets. Business owners who are developed to see chances in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your business. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is crucial. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you currently learn about growing a rewarding company. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has actually changed the way entrepreneurs and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the various actions of your worth ladder up until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why understanding how to specify your target market is essential.
This secret details where your target audience (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for many people. It’s probably the most overwhelming element of running an effective online company.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He shows you the very best type of traffic that you need to focus on and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can include more certified consumers to your email list and release an effective item that people are all set and willing to buy immediately.
In developing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their aspects, and identify the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to link and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have assisted him to transition into an Attractive Character and an in-demand internet marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering value to your customers. This ‘worth’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look simple but it’s powerful!
When you’re sending Seinfeld e-mails, Russell also provides great examples and composed design templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. When developing a company, what a dreadful path to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a couple of years ago (and several times more since that very first time to totally understand and execute the methods in my own online business.
It not only opened my eyes to funnels and how to develop them but also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or perhaps eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to producing the best kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing principle that you require to fully understand when developing a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization recommendations. It goes into the specific landing pages you can create in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a specific WORD can change your whole business amazingly. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you provide, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this section because it was unique in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. But it’s “undetectable”– which indicates there’s no aggressive or deception involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– consequently causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your organization’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Easy strategies that will work for any organization design.
Establish and construct relationships rapport with your customers.
You may need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you execute the information).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the sections. You’re directed on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly recommend that you get a copy of DotCom Secrets for FREE.