Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing ideas to fully value the book.
Dotcom Secrets is a great resource if you want to learn from somebody who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to fully grasp it. Or merely make it your buddy as you tackle your online way of life business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and new online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized offline and online.”
This is a powerful and transformative book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business just.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a service or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to consider another book.
DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you have not started a service at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re prepared to take steps that might challenge your idea of business, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce terrific results, you don’t desire to fizzle out.
So whether you’re a novice who’s just beginning or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable business.
If you already have a service, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you must do to fail-proof your company, how to attract consumers, and the tricks to considerably increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– given that they match each other and attend to starting and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your company. You get to find out how to deliver your message and interact worth in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will change another person’s life.
Both books are advised to business owners who wish to become more successful in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is crucial when it pertains to constructing a sustainable organization. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you currently understand about growing a profitable organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has actually altered the method entrepreneurs and services approach sales online.
It works because it takes into account the customers’ habits– and moves them through the different actions of your value ladder up until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target market (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most challenging aspect of running a successful online organization.
Do you truly understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the answers.
He reveals you the best type of traffic that you must focus on and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it implies you can include more certified customers to your email list and launch a successful item that individuals are all set and willing to purchase immediately.
In developing that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their elements, and recognize the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have helped him to shift into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your subscribers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Do not just delight in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your offer. This may look simple however it’s effective nonetheless!
Russell likewise provides fine examples and composed templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are gone over in detail, as well as and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. What an awful course to follow when developing a company!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and several times more because that very first time to completely comprehend and implement the strategies in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This trick alone is essential to creating the ideal kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing idea that you require to totally comprehend when creating a funnel– especially if you desire visitors and causes trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service advice. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re currently offering online (and even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your whole business magically. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you provide, or the business design, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t comprehend this area since it was distinct in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what must happen once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– thereby triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Basic strategies that will work for any company model.
Build relationships and develop connection with your customers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you carry out the info).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing a service.
You’ll encounter a bunch of aha moments while going through the sections. More notably, you’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets totally free.