Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing principles to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from someone who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing concepts to completely value it.
However in general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
So if you’re prepared to learn from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it multiple times to completely understand it. Or merely make it your companion as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of company books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re looking to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization only.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a company or start and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing business owners: If you have not started a service at all or have no business idea, the book might not relate to you.
Item owners: If you have an existing item currently, then you can learn techniques to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your concept of company, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have been checked and proven to produce terrific results, you do not desire to fizzle out.
So whether you’re a beginner who’s simply getting going or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you should do to fail-proof your company, how to draw in clients, and the tricks to significantly increase your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– since they complement each other and attend to beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your organization. You get to learn how to provide your message and interact worth in a manner that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will alter another person’s life.
Both books are recommended to business owners who wish to become more successful in their markets. Business owners who are constructed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your organization. How does this understanding help your consumers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is key. If there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you already understand about growing a rewarding business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has changed the method business owners and organizations approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret details where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most daunting element of running a successful online company.
Do you truly comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He reveals you the very best kind of traffic that you need to take notice of and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will cause a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can include more competent customers to your email list and release an effective product that people are all set and prepared to acquire right now.
In developing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their components, and identify the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a desired web marketer.
Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Do not just enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look easy however it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise supplies good examples and written templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and strategies for developing high-converting funnels are gone over in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. What a dreadful course to follow when developing a service!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and carry out the methods in my own online company.
It not only opened my eyes to funnels and how to develop them but also the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This secret alone is fundamental to producing the best kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to completely understand when creating a funnel– particularly if you desire visitors and causes trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business recommendations. It enters into the particular landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your product or services.
You can choose which you want to start with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (or even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how using a certain WORD can alter your entire organization magically. That single word can function as bait.
No matter the industry you run in, what you do, what items you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this area since it was special in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– consequently triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your business’ importance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple strategies that will work for any business model.
Build relationships and develop rapport with your consumers.
You might require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a business.
You’ll come across a lot of aha minutes while going through the sections. You’re guided on how to include the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.