Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing principles to fully appreciate the book.
If you want to learn from someone who has in fact made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to fully value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it several times to totally comprehend it. Or simply make it your buddy as you set about your online way of life service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and brand-new online entrepreneurs.
How many company books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your service. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization just.
Do not be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to scale an organization or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets supplies wise insights and techniques to:
Existing company owner: If you have not started an organization at all or have no organization concept, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can discover methods to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your idea of business, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a rewarding company.
If you currently have a service, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you must do to fail-proof your service, how to draw in customers, and the tricks to significantly enhance your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they match each other and offer starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to effectively structure your service. You get to find out how to deliver your message and communicate value in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to become more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding help your customers and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, value is essential. , if there’s no worth, customers consumers clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes whatever you currently know about growing a rewarding company. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has changed the method business owners and services approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the different actions of your worth ladder until they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why understanding how to specify your target market is important.
This secret lays out where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for most people. It’s arguably the most difficult element of running an effective online business.
Do you really comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the very best kind of traffic that you need to take note of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more certified consumers to your e-mail list and launch an effective product that people are willing and ready to acquire right away.
In creating that attractive character, Russell Brunson defines the three components you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these parts and their components, and determine the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have helped him to transition into a sought-after web and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your subscribers. This ‘value’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.
You want to be able to lead perfect consumers back to your offer. This may look basic but it’s powerful!
Russell also offers good examples and composed design templates to speed up the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and tactics for developing high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. When developing a company, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your organization. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or even eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is fundamental to producing the ideal kind of page, offer, and traffic that will lead to sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you require to totally understand. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service recommendations. It enters into the particular landing pages you can create in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your products and services.
You can decide which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re currently offering online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what products you use, or the business model, this is the part that a few of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this section because it was unique in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to fight with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. It’s “unnoticeable”– which suggests there’s no aggressive or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– therefore triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your service’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Simple strategies that will work for any organization model.
Build relationships and establish rapport with your consumers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the details).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for starting and growing a company.
You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to include the principle into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.