Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing principles to fully appreciate the book.
If you want to find out from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it multiple times to totally grasp it. Or simply make it your companion as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell talks about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to begin a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your organization. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service only.
But don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a company or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You should consider another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing entrepreneur: If you haven’t begun a business at all or have no company concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your idea of business, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. You don’t want to fizzle out since you do not have the skillset, tools, and tricks that have actually been tested and proven to produce excellent outcomes.
So whether you’re a newbie who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding service.
If you already have a business, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you need to do to fail-proof your organization, how to attract consumers, and the secrets to considerably enhance your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your service. You get to learn how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to company owner who want to end up being more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four basic concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it concerns constructing a sustainable service. , if there’s no worth, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your customers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already understand about growing a rewarding business. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has altered the way business owners and businesses approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various steps of your worth ladder till they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret details where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s perhaps the most difficult element of running a successful online organization.
Do you really understand how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the best kind of traffic that you need to pay attention to and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can add more qualified customers to your email list and introduce a successful product that individuals are prepared and ready to acquire right now.
In producing that appealing character, Russell Brunson defines the 3 elements you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these parts and their components, and recognize the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your customers. This ‘value’ paired with an irresistible open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of boring email series are over. Don’t simply delight in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look easy but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise offers great examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire car. When building a service, what an awful path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is essential to producing the right type of page, offer, and traffic that will lead to sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service suggestions. It goes into the specific landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your product or services.
When you’ve comprehended how this works, you can decide which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re presently selling online (or perhaps offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can change your entire company magically. That single word can act as bait.
Despite the industry you run in, what you do, what items you use, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section because it was unique in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to battle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what ought to take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– thus triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your organization’ significance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Simple methods that will work for any organization model.
Build relationships and establish relationship with your consumers.
You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you execute the details).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing a service.
You’ll discover a lot of aha minutes while going through the areas. You’re assisted on how to include the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely advise that you get a copy of DotCom Secrets for FREE.