Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing ideas to fully appreciate the book.
If you desire to find out from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to completely value it.
But overall, Dotcom Secrets is an important resource for anybody aiming to construct or grow an online company.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to completely comprehend it. Or just make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your business. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.
Do not be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale a company and follow tested ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers wise insights and strategies to:
Existing company owner: If you have not begun a company at all or have no organization idea, the book may not relate to you.
Product owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your idea of service, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce great outcomes, you do not want to fizzle out.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a lucrative service.
If you already have a company, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you must do to fail-proof your company, how to draw in clients, and the secrets to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– considering that they match each other and offer beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your company. You get to learn how to provide your message and communicate value in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are recommended to business owners who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, value is key. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you already know about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has changed the way business owners and organizations approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different steps of your value ladder up until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to identify or serve them. That’s why understanding how to define your target audience is important.
This secret lays out where your target market (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s arguably the most overwhelming element of running a successful online business.
Do you truly understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the very best kind of traffic that you must focus on and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more certified consumers to your email list and release a successful product that people are prepared and ready to buy right away.
In creating that attractive character, Russell Brunson defines the three components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their aspects, and determine the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to shift into an in-demand web and an attractive character online marketer.
Since it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look simple but it’s effective!
Russell likewise offers good examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. To put it simply, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole lorry. When constructing a business, what a terrible path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to totally comprehend and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This trick alone is essential to producing the right kind of page, offer, and traffic that will cause sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally understand. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company suggestions. It goes into the particular landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your products and services.
You can decide which you want to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (or perhaps offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole company magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not comprehend this section since it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any company design.
Establish and build relationships rapport with your customers.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the details).
The book is perfect for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a service.
You’ll come across a lot of aha moments while going through the sections. More significantly, you’re directed on how to include the idea into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.