Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing concepts to completely appreciate the book.
If you want to discover from somebody who has actually made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to fully appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it multiple times to totally grasp it. Or merely make it your buddy as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both advanced and new online business owners.
The number of company books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to begin an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online service only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a service or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
DotCom Secrets supplies wise insights and techniques to:
Existing company owner: If you have not begun a company at all or have no business idea, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your idea of company, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce fantastic results, you don’t want to fizzle out.
Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.
If you currently have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you ought to do to fail-proof your company, how to draw in consumers, and the tricks to considerably boost your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– because they complement each other and offer beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your company. You get to learn how to provide your message and communicate worth in such a way that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and earn money to share messages that will change another person’s life.
Both books are recommended to business owners who wish to become more effective in their markets. Business owners who are built to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your company. How does this understanding help your customers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is essential. , if there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also supply your clients with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already know about growing a lucrative service. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has changed the way business owners and services approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret outlines where your target audience (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for most people. It’s probably the most difficult aspect of running an effective online organization.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the very best kind of traffic that you ought to take note of and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it implies you can include more competent clients to your e-mail list and introduce a successful item that individuals are prepared and prepared to acquire right now.
In producing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their aspects, and determine the best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email templates that have assisted him to transition into an Attractive Character and a desired internet online marketer.
The Soap Opera Sequence works since it profits from providing value to your customers. This ‘value’ combined with a tempting open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You need to be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This might look basic but it’s effective nevertheless!
Russell also offers good examples and written design templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are gone over in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the entire lorry. What a terrible course to follow when constructing a company!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless present for your organization. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely comprehend and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to build them however also the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.
This secret alone is basic to creating the best type of page, deal, and traffic that will result in sales.
There’s also the pre-framing concept that you require to completely understand when creating a funnel– specifically if you want visitors and causes trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company suggestions. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
Once you’ve comprehended how this works, you can decide which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, specifically if you have an item you’re currently offering online (or perhaps offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can change your entire company magically. That single word can function as bait.
Regardless of the market you operate in, what you do, what items you offer, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it shows what need to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– therefore triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your organization’ relevance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy strategies that will work for any company model.
Establish and build relationships rapport with your customers.
You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you execute the info).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and beginning.
You’ll discover a bunch of aha moments while going through the sections. More significantly, you’re directed on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets for FREE.