Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to totally value the book.
If you desire to learn from someone who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to fully value it.
However overall, Dotcom Secrets is an important resource for anyone wanting to construct or grow an online organization.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to fully comprehend it. Or simply make it your buddy as you tackle your online lifestyle service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a business or begin and follow tested ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to think about another book.
DotCom Secrets provides wise insights and methods to:
Existing business owners: If you haven’t begun a company at all or have no organization idea, the book may not be relevant to you.
Product owners: If you have an existing product currently, then you can discover methods to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your concept of company, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and proven to produce excellent results, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding company.
If you already have an organization, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable instructions on what you should do to fail-proof your company, how to draw in customers, and the tricks to significantly increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they complement each other and offer starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to find out how to provide your message and interact worth in a manner that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to business owners who want to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your business. How does this understanding help your clients and clients?
This will help you to serve them better– instead of looking for out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is key. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you currently understand about growing a lucrative company. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually altered the way business owners and companies approach sales online.
It works since it considers the customers’ habits– and moves them through the different actions of your value ladder till they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.
This secret details where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for most people. It’s probably the most daunting element of running a successful online business.
Do you really comprehend how traffic works in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.
He reveals you the best kind of traffic that you ought to take note of and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it indicates you can include more competent clients to your e-mail list and launch an effective product that individuals are ready and willing to purchase right now.
In producing that appealing character, Russell Brunson specifies the three components you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their components, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have actually assisted him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works since it profits from offering worth to your customers. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to be able to lead ideal clients back to your offer. This might look basic however it’s effective nonetheless!
When you’re sending Seinfeld emails, Russell likewise provides good examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and methods for building high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire lorry. What a dreadful course to follow when building an organization!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your service. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and several times more because that very first time to fully understand and implement the methods in my own online business.
It not only opened my eyes to funnels and how to build them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This secret alone is fundamental to developing the ideal kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing concept that you require to fully comprehend when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business suggestions. It enters into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your services and products.
You can decide which you desire to start with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have an item you’re presently offering online (or perhaps offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire business magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you provide, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was special in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– thus triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your organization’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy techniques that will work for any business model.
Build relationships and develop rapport with your clients.
You may need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you carry out the info).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a company and beginning.
You’ll stumble upon a bunch of aha moments while going through the areas. You’re assisted on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.