Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing ideas to completely value it.
However in general, Dotcom Secrets is an important resource for anybody wanting to build or grow an online service.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it multiple times to fully comprehend it. Or simply make it your buddy as you go about your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both sophisticated and new online business owners.
The number of service books do you still discover relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to start a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization only.
But do not be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to start or scale a service and follow tested ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
Although, DotCom Secrets provides clever insights and techniques to:
Existing company owner: If you haven’t begun a company at all or have no service concept, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your idea of organization, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been checked and proven to produce excellent results, you do not desire to fizzle out.
Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful service.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you need to do to fail-proof your company, how to draw in consumers, and the tricks to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– given that they match each other and offer beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your service. You get to find out how to deliver your message and communicate worth in a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their industries. Business owners who are built to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your organization. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of looking for out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, worth is crucial. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you currently know about growing a lucrative business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why understanding how to specify your target market is essential.
This secret lays out where your target market (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s perhaps the most complicated element of running an effective online company.
Do you really understand how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it suggests you can add more competent consumers to your email list and introduce a successful product that people are ready and prepared to purchase right now.
In creating that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these elements and their components, and identify the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have helped him to transition into an Attractive Character and a desired internet marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Don’t simply enjoy soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look simple but it’s effective!
Russell also offers fine examples and written design templates to speed up the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are gone over in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire vehicle. When building a company, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless present for your company. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a few years ago (and a number of times more since that first time to completely understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to developing the best kind of page, offer, and traffic that will cause sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company suggestions. It goes into the specific landing pages you can develop in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and products.
When you’ve understood how this works, you can choose which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have an item you’re presently offering online (and even offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire business magically. That single word can act as bait.
No matter the industry you run in, what you do, what products you offer, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this area because it was unique in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thereby triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Easy strategies that will work for any service model.
Build relationships and establish connection with your customers.
You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the details).
The book is perfect for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing a service.
You’ll come across a bunch of aha minutes while going through the sections. More significantly, you’re directed on how to include the principle into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly recommend that you get a copy of DotCom Secrets totally free.