Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to completely appreciate the book.
If you desire to discover from somebody who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it multiple times to completely comprehend it. Or merely make it your buddy as you go about your online lifestyle company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and sophisticated online entrepreneurs.
How many organization books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your business. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online company just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to start or scale a company and follow proven ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You need to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing business owners: If you haven’t begun an organization at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can discover strategies to double or even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of company, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Because you do not have the skillset, tools, and secrets that have been tested and proven to produce great results, you don’t desire to fizzle out.
So whether you’re a beginner who’s just getting going or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding company.
If you currently have a company, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to bring in clients, and the secrets to considerably enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– considering that they complement each other and attend to starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your organization. You get to discover how to deliver your message and interact value in a manner that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to company owner who wish to become more successful in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding help your consumers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to developing a sustainable business. , if there’s no value, customers clients clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you currently learn about growing a lucrative organization. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is very important and has actually altered the method business owners and organizations approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the different steps of your worth ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret lays out where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for most people. It’s arguably the most difficult aspect of running a successful online company.
Do you really comprehend how traffic operates in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He reveals you the very best kind of traffic that you must take notice of and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it indicates you can include more competent customers to your email list and introduce an effective item that people are prepared and ready to buy immediately.
In developing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their elements, and identify the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have actually helped him to transition into an in-demand internet and an appealing character online marketer.
Because it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You must be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your deal. This might look basic but it’s effective nonetheless!
When you’re sending Seinfeld e-mails, Russell likewise offers good examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for developing high-converting funnels are discussed in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the whole automobile. When building an organization, what a terrible course to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and a number of times more because that first time to completely understand and execute the strategies in my own online service.
It not only opened my eyes to funnels and how to construct them however also the seven stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, seven-, or even eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is essential to producing the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing concept that you need to totally understand when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service recommendations. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, particularly if you have an item you’re presently offering online (or perhaps offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire service magically. That single word can function as bait.
Despite the market you run in, what you do, what products you offer, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area since it was distinct in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. Once the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– thereby causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.
Section 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your service’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple strategies that will work for any organization model.
Build relationships and develop relationship with your customers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the info).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a company.
You’ll encounter a bunch of aha moments while going through the sections. More significantly, you’re directed on how to include the principle into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.