Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
However overall, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to totally grasp it. Or merely make it your buddy as you set about your online way of life organization adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both brand-new and innovative online business owners.
The number of service books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your organization. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to begin or scale a service and follow tested ‘shortcut’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can learn methods to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your idea of service, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been checked and proven to produce fantastic results, you do not desire to fizzle out.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding organization.
If you already have an organization, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you should do to fail-proof your service, how to attract clients, and the tricks to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and provide for starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to effectively structure your company. You get to find out how to deliver your message and interact worth in a manner that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are suggested to company owner who wish to become more successful in their industries. Business owners who are built to see chances in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is key. If there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently understand about growing a successful business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is very important and has actually altered the method business owners and companies approach sales online.
It works because it considers the clients’ habits– and moves them through the different steps of your worth ladder up until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret lays out where your target market (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for many people. It’s probably the most challenging aspect of running an effective online company.
Do you truly understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation competence.
He reveals you the best type of traffic that you ought to take notice of and how it can change your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it implies you can include more competent clients to your e-mail list and introduce a successful item that people are ready and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the three parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and recognize the best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a popular internet online marketer.
The Soap Opera Sequence works because it profits from offering value to your subscribers. This ‘worth’ coupled with a tempting open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You ought to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your deal. This might look basic however it’s powerful nonetheless!
When you’re sending out Seinfeld e-mails, Russell also supplies great examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are talked about in detail, as well as and what you really must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire car. What a horrible course to follow when developing an organization!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to fully comprehend and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to build them but also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This secret alone is fundamental to developing the right kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing principle that you require to completely understand when producing a funnel– especially if you desire visitors and results in trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business guidance. It enters into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and items.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, particularly if you have a product you’re currently selling online (or perhaps offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a specific WORD can change your entire service amazingly. That single word can act as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was special in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. It’s “invisible”– which implies there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your company’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your industry.
Easy strategies that will work for any company model.
Establish and develop relationships rapport with your consumers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the info).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing a business and starting.
You’ll stumble upon a lot of aha minutes while going through the sections. You’re assisted on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.