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Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to gain insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can use to improve your business right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing ideas to totally value the book.

Dotcom Secrets is an excellent resource if you wish to learn from somebody who has in fact made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to totally appreciate it.

In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.

If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may have to read it several times to fully grasp it. Or simply make it your buddy as you go about your online lifestyle company adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both new and innovative online business owners.

How many service books do you still find appropriate in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be used online and offline.”

This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your company. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online company only.

But do not be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to begin or scale a business and follow tested ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to think about another book.

Although, DotCom Secrets offers smart insights and methods to:

Existing entrepreneur: If you haven’t started a service at all or have no company concept, the book might not pertain to you.

Item owners: If you have an existing item already, then you can find out techniques to double and even triple your sales.

Confident marketers: If you’re willing to take actions that might challenge your concept of business, then you ought to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have been tested and shown to produce excellent results, you do not want to fizzle out.

So whether you’re a novice who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative service.

If you currently have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you should do to fail-proof your organization, how to attract consumers, and the tricks to significantly increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they match each other and attend to beginning and growing a successful service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to successfully structure your service. You get to learn how to provide your message and interact value in a manner that makes individuals want to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.

Both books are recommended to entrepreneur who want to become more effective in their industries. Business owners who are constructed to see opportunities in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you desire your organization. How does this understanding help your clients and clients?

This will help you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re ready to pay.

In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your business?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable business, value is essential. , if there’s no worth, customers consumers clients will leave.

.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise provide your customers with a more tailored solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that changes everything you currently learn about growing a rewarding company. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.

It surpasses the item you’re offering or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is essential and has actually altered the way entrepreneurs and businesses approach sales online.

It works due to the fact that it considers the consumers’ habits– and moves them through the various actions of your value ladder till they’re prepared to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.

This secret describes where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for most people. It’s arguably the most difficult aspect of running a successful online organization.

Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He reveals you the best type of traffic that you ought to pay attention to and how it can change your service. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.

Ensure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re successful at it, it means you can include more qualified clients to your e-mail list and introduce a successful product that people are willing and all set to acquire right away.

In creating that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these components and their elements, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that assist to connect and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have helped him to shift into an Attractive Character and a desired internet online marketer.

Since it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting email series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your deal. This may look simple however it’s powerful however!

Russell also provides fine examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. What a terrible course to follow when constructing a business!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable present for your organization. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I check out DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to develop them but also the 7 stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, 7-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.

This trick alone is basic to producing the best kind of page, deal, and traffic that will cause sales.

When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you require to completely comprehend. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical service recommendations. It enters into the specific landing pages you can produce in the 7 building phases that we’ve talked about previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive buyers for your products and services.

As soon as you’ve understood how this works, you can decide which you wish to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the secret that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re presently offering online (or perhaps offline).

I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a particular WORD can change your whole company magically. That single word can function as bait.

Regardless of the industry you operate in, what you do, what items you offer, or business model, this is the part that some of the effective business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its method. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it shows what must take place when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– thereby causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your service’ relevance utilizing the value ladders and sales funnel strategies and scripts.

Get tricks to ending up being a thought leader in your market.

Simple methods that will work for any organization model.

Build relationships and establish rapport with your clients.

Cons.

You may need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the info).

The book is perfect for companies that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for growing a company and starting.

You’ll encounter a lot of aha minutes while going through the areas. More importantly, you’re assisted on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<