Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to fully value the book.
If you desire to learn from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to completely value it.
However overall, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it numerous times to fully comprehend it. Or simply make it your companion as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and innovative online entrepreneurs.
How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online service just.
Do not be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to begin or scale an organization and follow tested ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing company owner: If you have not started an organization at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can learn techniques to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your idea of service, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Because you do not have the skillset, tools, and secrets that have been checked and proven to produce great outcomes, you don’t want to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding company.
If you currently have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you should do to fail-proof your business, how to attract customers, and the secrets to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to efficiently structure your organization. You get to discover how to provide your message and communicate worth in a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who want to end up being more effective in their markets. Business owners who are built to see opportunities in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your business. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is crucial. If there’s no value, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise supply your clients with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you already learn about growing a rewarding organization. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has actually changed the way business owners and services approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target market is important.
This secret lays out where your target audience (i.e., consumers who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most difficult element of running a successful online company.
Do you really understand how traffic operates in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He shows you the best kind of traffic that you ought to take notice of and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more certified clients to your e-mail list and release an effective item that individuals are ready and prepared to acquire right away.
In producing that appealing character, Russell Brunson defines the 3 elements you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their aspects, and identify the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing value to your customers. This ‘worth’ combined with an alluring open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of dull email series are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You wish to be able to lead ideal consumers back to your offer. This might look basic however it’s powerful!
Russell likewise supplies fine examples and written templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and methods for building high-converting funnels are gone over in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole automobile. What a terrible course to follow when building an organization!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This secret alone is essential to producing the right kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to completely understand when producing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization advice. It goes into the particular landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and items.
You can decide which you want to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, specifically if you have an item you’re presently offering online (or even offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole business magically. That single word can function as bait.
No matter the industry you run in, what you do, what products you provide, or business model, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this area since it was special in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to deal with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what must happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Simple techniques that will work for any organization model.
Build relationships and develop rapport with your customers.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you implement the info).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a company.
You’ll discover a bunch of aha minutes while going through the sections. You’re guided on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.