Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing ideas to totally value it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
So if you’re prepared to gain from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it multiple times to totally grasp it. Or merely make it your buddy as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and advanced online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online organization only.
But don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to begin or scale a company and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets supplies clever insights and techniques to:
Existing company owner: If you haven’t started a company at all or have no company idea, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of service, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and secrets that have actually been tested and shown to produce terrific outcomes.
Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable organization.
If you already have a business, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you should do to fail-proof your service, how to attract customers, and the tricks to significantly increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– since they complement each other and provide for starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to successfully structure your organization. You get to find out how to deliver your message and communicate worth in a way that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more successful in their industries. Business owners who are constructed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your business. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is key. , if there’s no worth, customers and clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your customers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you already learn about growing a profitable company. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is essential and has actually altered the way business owners and businesses approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the various steps of your worth ladder till they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is important.
This secret outlines where your target audience (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for most people. It’s arguably the most challenging aspect of running a successful online company.
Do you truly comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you ought to take notice of and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it means you can include more certified clients to your email list and introduce an effective item that individuals are prepared and all set to purchase right now.
In creating that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their aspects, and identify the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have actually assisted him to transition into a popular internet and an attractive character online marketer.
The Soap Opera Sequence works since it profits from offering value to your subscribers. This ‘worth’ paired with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Do not just delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You want to be able to lead ideal clients back to your deal. This may look simple however it’s powerful!
Russell likewise offers fine examples and composed design templates to speed up the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the methods and strategies for constructing high-converting funnels are talked about in detail, along with and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a possibility that you’re making the above mistake.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire car. When constructing a service, what an awful course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to fully understand and implement the methods in my own online business.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is fundamental to producing the right type of page, deal, and traffic that will lead to sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely understand. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization recommendations. It goes into the specific landing pages you can develop in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re presently offering online (and even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your whole business magically. That single word can serve as bait.
Regardless of the market you operate in, what you do, what items you use, or business design, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this area because it was distinct in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. It’s “unnoticeable”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your service’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Easy methods that will work for any organization model.
Build relationships and develop connection with your clients.
You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you implement the info).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing a company.
You’ll encounter a bunch of aha moments while going through the areas. More importantly, you’re guided on how to include the idea into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.