Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing principles to totally appreciate the book.
If you want to find out from somebody who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to fully value it.
However overall, Dotcom Secrets is a valuable resource for anybody seeking to develop or grow an online organization.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to fully understand it. Or simply make it your buddy as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both new and advanced online business owners.
How many business books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale an organization or begin and follow proven ‘shortcut’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing company owner: If you haven’t begun an organization at all or have no company concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and shown to produce fantastic outcomes.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a profitable business.
If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your business, how to bring in clients, and the secrets to significantly boost your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they match each other and offer starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to efficiently structure your company. You get to learn how to provide your message and communicate worth in a manner that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to company owner who want to end up being more effective in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your company. How does this understanding help your consumers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your business?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is crucial. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you currently understand about growing a successful service. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has altered the way entrepreneurs and companies approach sales online.
It works because it considers the consumers’ habits– and moves them through the different actions of your worth ladder up until they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret lays out where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s arguably the most difficult element of running an effective online service.
Do you truly understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you need to take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will cause a sale.
Ensure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can add more qualified consumers to your e-mail list and introduce a successful product that people are ready and ready to purchase right now.
In creating that appealing character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their aspects, and identify the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail templates that have helped him to transition into a popular web and an appealing character online marketer.
The Soap Opera Sequence works because it profits from offering worth to your subscribers. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Do not simply enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look easy but it’s powerful however!
Russell also supplies good examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire automobile. What an awful course to follow when building a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your organization. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and a number of times more because that very first time to completely understand and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to develop them but likewise the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is fundamental to producing the best type of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to totally comprehend when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization advice. It goes into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and items.
As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have a product you’re currently selling online (and even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can serve as bait.
Despite the market you run in, what you do, what items you provide, or the business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this area because it was unique in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– therefore triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your organization’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Easy techniques that will work for any service model.
Establish and construct relationships rapport with your clients.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you implement the info).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing a service.
You’ll come across a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.