Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing concepts to fully value the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.
However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online service.
If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it multiple times to fully comprehend it. Or just make it your companion as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and innovative online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your business. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online business just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a company or start and follow proven ‘faster way’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to think about another book.
DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t begun a business at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your concept of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and proven to produce excellent results, you do not desire to fizzle out.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a profitable organization.
If you currently have a company, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you need to do to fail-proof your business, how to attract consumers, and the secrets to substantially boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and provide for beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your organization. You get to learn how to deliver your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who want to end up being more successful in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your service. How does this understanding assist your clients and customers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you already learn about growing a successful organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is essential and has changed the way entrepreneurs and companies approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to determine or serve them. That’s why understanding how to define your target market is very important.
This secret lays out where your target audience (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most daunting aspect of running an effective online service.
Do you actually comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the very best kind of traffic that you should take notice of and how it can transform your service. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more certified customers to your e-mail list and launch an effective item that people are ready and prepared to acquire immediately.
In developing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their elements, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and an in-demand web marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your deal. This may look easy but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise supplies great examples and composed templates to speed up the process.
Area Three: Funnelology
In this area, the methods and methods for building high-converting funnels are gone over in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole vehicle. What a terrible path to follow when building a service!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your company. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally comprehend and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to build them but also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, seven-, and even eight-figure organization is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is essential to creating the right type of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization recommendations. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your products and services.
As soon as you’ve comprehended how this works, you can decide which you want to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, specifically if you have an item you’re presently selling online (or perhaps offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire service amazingly. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you provide, or the business model, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this area due to the fact that it was special in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “unnoticeable”– which implies there’s no pushy or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– thus triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy methods that will work for any business design.
Establish and build relationships rapport with your clients.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you implement the information).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and beginning.
You’ll stumble upon a bunch of aha moments while going through the areas. You’re directed on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.