Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to totally appreciate the book.
If you want to find out from someone who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to completely understand it. Or just make it your companion as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of company books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to begin or scale a service and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You should consider another book.
DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t started an organization at all or have no organization idea, the book might not relate to you.
Product owners: If you have an existing product currently, then you can learn techniques to double or even triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your idea of business, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce great outcomes.
So whether you’re a beginner who’s simply starting or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you already have a business, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your company, how to draw in consumers, and the tricks to substantially boost your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and provide for beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your company. You get to find out how to deliver your message and interact value in such a way that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your business. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable organization. , if there’s no value, clients consumers customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you already understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder drawn up.
The sales funnel is necessary and has changed the way business owners and organizations approach sales online.
It works because it considers the consumers’ behaviors– and moves them through the various steps of your value ladder up until they’re ready to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to recognize or serve them. That’s why knowing how to define your target audience is essential.
This secret lays out where your target market (i.e., customers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s probably the most daunting aspect of running a successful online service.
Do you really comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the very best type of traffic that you should focus on and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more qualified customers to your e-mail list and launch a successful product that individuals are willing and prepared to acquire right now.
In creating that appealing character, Russell Brunson defines the three parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their elements, and recognize the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually helped him to transition into an Attractive Character and a popular internet marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You must be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look simple however it’s effective!
When you’re sending out Seinfeld emails, Russell likewise supplies great examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. When constructing a business, what a terrible course to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and implement the methods in my own online business.
It not just opened my eyes to funnels and how to develop them however also the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is basic to producing the right kind of page, deal, and traffic that will result in sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you need to totally comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service recommendations. It enters into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, particularly if you have an item you’re presently offering online (and even offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can change your whole organization magically. That single word can function as bait.
Despite the industry you run in, what you do, what items you provide, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this section because it was unique in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what should occur once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which indicates there’s no aggressive or deception involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– thereby triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple techniques that will work for any business model.
Establish and construct relationships rapport with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you execute the information).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a company.
You’ll encounter a bunch of aha moments while going through the sections. You’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.