Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing concepts to totally appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online business.
So if you’re prepared to gain from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to completely understand it. Or simply make it your companion as you go about your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.
The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your business. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online organization just.
But do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale a business and follow proven ‘shortcut’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You should think about another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing business owners: If you haven’t started an organization at all or have no business concept, the book may not relate to you.
Item owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your concept of company, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You don’t wish to fizzle out because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce excellent results.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative company.
If you currently have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you must do to fail-proof your organization, how to bring in customers, and the secrets to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– because they match each other and provide for starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to successfully structure your company. You get to discover how to deliver your message and communicate worth in such a way that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are advised to company owner who wish to become more successful in their industries. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your service. How does this understanding help your clients and consumers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable service. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you already learn about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you do not have a reliable worth adder drawn up.
The sales funnel is very important and has altered the way business owners and services approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the various steps of your value ladder till they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to specify your target audience is necessary.
This secret outlines where your target market (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s arguably the most daunting aspect of running a successful online service.
Do you truly understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you need to pay attention to and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it indicates you can add more qualified customers to your email list and launch an effective product that people are ready and willing to acquire immediately.
In developing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their aspects, and recognize the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to shift into an Attractive Character and a popular web marketer.
Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect customers back to your offer. This might look simple however it’s powerful however!
When you’re sending out Seinfeld emails, Russell likewise provides good examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and techniques for constructing high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when developing an organization!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and several times more since that first time to totally comprehend and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to build them but also the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, and even eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This trick alone is basic to creating the right kind of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you require to fully understand when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, particularly if you have a product you’re presently selling online (or perhaps offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire business magically. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you provide, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. When the visitor has actually effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any organization design.
Build relationships and develop connection with your customers.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the details).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for starting and growing a business.
You’ll stumble upon a bunch of aha moments while going through the sections. More notably, you’re directed on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.