Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing concepts to totally appreciate the book.
If you want to discover from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to totally understand it. Or simply make it your companion as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both sophisticated and new online business owners.
How many organization books do you still find pertinent in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service just.
Do not be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale an organization or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing company owner: If you haven’t started a business at all or have no company idea, the book may not relate to you.
Product owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your concept of company, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and secrets that have been tested and proven to produce terrific outcomes.
So whether you’re a newbie who’s simply starting or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative service.
If you currently have a business, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your service, how to draw in consumers, and the secrets to significantly increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– since they match each other and attend to starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your company. You get to learn how to provide your message and interact worth in a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will change another person’s life.
Both books are suggested to business owners who wish to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your organization. How does this understanding help your consumers and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable service. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise supply your consumers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you currently know about growing a successful organization. You’ll get going with developing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an effective worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is important and has altered the way entrepreneurs and companies approach sales online.
It works since it considers the clients’ behaviors– and moves them through the different steps of your value ladder up until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why knowing how to define your target audience is essential.
This secret lays out where your target market (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s probably the most daunting element of running an effective online company.
Do you really understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He shows you the best kind of traffic that you must pay attention to and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it indicates you can add more certified customers to your email list and release a successful item that people are prepared and ready to acquire right away.
In creating that attractive character, Russell Brunson defines the 3 components you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these components and their elements, and determine the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have actually helped him to shift into a sought-after web and an attractive character marketer.
The Soap Opera Sequence works since it takes advantage of giving worth to your customers. This ‘value’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull email sequences are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You must be purposeful and tactical about it anyways.
You wish to be able to lead ideal consumers back to your offer. This may look simple however it’s powerful however!
Russell also provides fine examples and written design templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are talked about in detail, along with and what you really must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire car. When developing a business, what a dreadful path to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a few years ago (and a number of times more since that first time to fully comprehend and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, 7-, or perhaps eight-figure business is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This secret alone is fundamental to creating the ideal type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you require to completely understand when producing a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have an item you’re presently offering online (or even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a specific WORD can alter your whole business amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what items you offer, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this area due to the fact that it was distinct in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what must occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– therefore causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Simple techniques that will work for any company model.
Build relationships and develop rapport with your clients.
You might require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you carry out the details).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and starting.
You’ll discover a bunch of aha minutes while going through the sections. You’re guided on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.