Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to completely appreciate the book.
Dotcom Secrets is a great resource if you want to learn from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it multiple times to completely comprehend it. Or merely make it your companion as you go about your online lifestyle organization adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and new online business owners.
How many service books do you still discover pertinent in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your business. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company only.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to start or scale a service and follow tested ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets provides clever insights and methods to:
Existing entrepreneur: If you haven’t started an organization at all or have no service idea, the book may not relate to you.
Product owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of business, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You do not wish to die due to the fact that you lack the skillset, tools, and tricks that have been checked and proven to produce excellent results.
So whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a profitable business.
If you already have a company, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you must do to fail-proof your organization, how to attract consumers, and the tricks to significantly increase your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– considering that they match each other and provide for beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your service. You get to find out how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are recommended to company owner who wish to become more effective in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your business. How does this understanding help your consumers and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns building a sustainable organization. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your clients with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already learn about growing a profitable organization. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is necessary and has actually altered the method entrepreneurs and organizations approach sales online.
It works because it considers the clients’ behaviors– and moves them through the different actions of your value ladder till they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret details where your target audience (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for most people. It’s perhaps the most complicated aspect of running a successful online service.
Do you actually understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He reveals you the best kind of traffic that you need to pay attention to and how it can change your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it implies you can include more competent consumers to your email list and release a successful product that individuals are ready and prepared to buy right now.
In creating that attractive character, Russell Brunson defines the three parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and recognize the best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your customers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look basic however it’s effective!
When you’re sending out Seinfeld e-mails, Russell likewise offers great examples and written templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are talked about in detail, along with and what you really must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a dreadful course to follow when building an organization!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and several times more since that very first time to fully understand and execute the methods in my own online service.
It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, 7-, or even eight-figure company is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This secret alone is basic to producing the right type of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing concept that you need to fully comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization advice. It goes into the particular landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your products and services.
You can choose which you want to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have an item you’re presently offering online (or perhaps offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole business amazingly. That single word can function as bait.
Regardless of the market you operate in, what you do, what products you provide, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this area since it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what ought to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– consequently triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple strategies that will work for any business model.
Establish and build relationships relationship with your consumers.
You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the details).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a service and beginning.
You’ll stumble upon a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to include the idea into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely advise that you get a copy of DotCom Secrets totally free.