Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing concepts to fully appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to totally appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it numerous times to totally grasp it. Or merely make it your buddy as you go about your online way of life company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both sophisticated and new online business owners.
The number of service books do you still discover relevant in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion techniques, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your business. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
However don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale a company or start and follow tested ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
DotCom Secrets provides smart insights and methods to:
Existing business owners: If you have not begun a service at all or have no business concept, the book may not be relevant to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your idea of business, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You do not wish to blow over because you lack the skillset, tools, and tricks that have actually been checked and shown to produce great results.
So whether you’re a novice who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a rewarding company.
If you currently have a service, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your service, how to bring in consumers, and the tricks to substantially enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– since they match each other and attend to starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your organization. You get to discover how to provide your message and interact worth in such a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to company owner who wish to end up being more successful in their markets. Business owners who are constructed to see chances in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your business. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it comes to constructing a sustainable organization. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you already know about growing a lucrative business. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is essential and has changed the method entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret lays out where your target market (i.e., consumers who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most overwhelming element of running an effective online business.
Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He shows you the very best type of traffic that you should take notice of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will result in a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can include more qualified consumers to your email list and launch an effective product that individuals are prepared and ready to buy right now.
In creating that appealing character, Russell Brunson defines the three components you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their components, and identify the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually assisted him to shift into an in-demand web and an appealing character online marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull email series are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect customers back to your offer. This may look easy but it’s effective nevertheless!
Russell also provides fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and strategies for constructing high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. What a horrible course to follow when constructing a service!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your business. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely comprehend and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, 7-, and even eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This secret alone is fundamental to developing the ideal type of page, offer, and traffic that will lead to sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service suggestions. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have a product you’re currently offering online (and even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your entire organization magically. That single word can function as bait.
Despite the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– consequently causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Basic methods that will work for any organization design.
Build relationships and establish relationship with your clients.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you execute the info).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing an organization.
You’ll come across a lot of aha minutes while going through the sections. You’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.