Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to totally appreciate it.
But in general, Dotcom Secrets is an important resource for anybody aiming to build or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it numerous times to completely understand it. Or simply make it your companion as you set about your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and innovative online entrepreneurs.
How many business books do you still discover pertinent in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online business only.
But don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale an organization and follow tested ‘faster way’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets offers wise insights and methods to:
Existing company owner: If you have not begun a business at all or have no organization idea, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can discover techniques to double or even triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your concept of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You do not wish to fizzle out because you lack the skillset, tools, and secrets that have actually been checked and shown to produce fantastic results.
So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful service.
If you already have a business, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in consumers, and the tricks to substantially boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your business. You get to find out how to deliver your message and communicate worth in such a way that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who want to become more effective in their markets. Business owners who are built to see chances in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your clients and clients?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is key when it comes to developing a sustainable company. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you already know about growing a successful service. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is essential and has actually changed the method entrepreneurs and organizations approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the different actions of your value ladder until they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why understanding how to specify your target market is very important.
This secret outlines where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s arguably the most difficult element of running a successful online company.
Do you really understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you ought to take note of and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it implies you can add more certified clients to your e-mail list and release an effective item that people are all set and prepared to buy right away.
In creating that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their aspects, and determine the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You wish to be able to lead ideal consumers back to your offer. This may look simple but it’s effective nevertheless!
Russell likewise provides good examples and written design templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. In other words, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire car. When building a business, what a dreadful course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and a number of times more since that first time to totally comprehend and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.
This trick alone is essential to producing the ideal kind of page, offer, and traffic that will result in sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally comprehend. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business suggestions. It goes into the specific landing pages you can create in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your products and services.
You can choose which you want to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re presently offering online (or even offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire organization amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what items you use, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this area since it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– thus triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ relevance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Simple techniques that will work for any company design.
Build relationships and establish relationship with your clients.
You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the info).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a company and beginning.
You’ll stumble upon a bunch of aha moments while going through the sections. More importantly, you’re directed on how to include the principle into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.