Russell Brunson Program

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can use to enhance your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing ideas to completely value the book.

Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has actually earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing concepts to completely value it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it several times to fully grasp it. Or simply make it your companion as you tackle your online way of life organization adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both sophisticated and new online entrepreneurs.

The number of company books do you still find appropriate in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your organization. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online company only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to scale a business or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.

Although, DotCom Secrets offers clever insights and methods to:

Existing entrepreneur: If you haven’t started a service at all or have no company idea, the book might not be relevant to you.

Item owners: If you have an existing product already, then you can discover techniques to double or even triple your sales.

Confident marketers: If you’re willing to take actions that might challenge your idea of organization, then you should use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been checked and shown to produce excellent outcomes, you don’t want to fizzle out.

So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding service.

If you already have a company, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you must do to fail-proof your organization, how to draw in consumers, and the secrets to significantly improve your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– considering that they match each other and offer starting and growing an effective organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to successfully structure your business. You get to learn how to provide your message and interact worth in such a way that makes individuals wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will change somebody else’s life.

Both books are advised to company owner who want to end up being more successful in their markets. Business owners who are constructed to see chances in competitors instead of pain.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the simple marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your business. How does this understanding help your customers and customers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.

In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they obtain from your service?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is crucial when it concerns developing a sustainable company. , if there’s no value, clients consumers customers customers leave.

.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more money, you’ll also offer your consumers with a more personalized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that alters everything you already understand about growing a lucrative company. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is essential and has changed the way business owners and companies approach sales online.

It works because it takes into account the customers’ habits– and moves them through the various actions of your value ladder until they’re all set to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target market is very important.

This secret describes where your target market (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for the majority of people. It’s probably the most difficult element of running an effective online company.

Do you actually comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation expertise, Russell has the answers.

He shows you the best type of traffic that you need to take note of and how it can change your organization. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will cause a sale.

Make certain you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it suggests you can add more certified clients to your e-mail list and launch an effective product that individuals are prepared and willing to buy right away.

In producing that attractive character, Russell Brunson specifies the three parts you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their elements, and recognize the best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that assist to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have actually assisted him to transition into an Attractive Character and an in-demand web marketer.

The Soap Opera Sequence works since it profits from offering value to your customers. This ‘worth’ combined with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of uninteresting e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.

You wish to be able to lead ideal clients back to your offer. This may look simple however it’s powerful!

When you’re sending out Seinfeld e-mails, Russell also offers excellent examples and composed design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and strategies for building high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.

This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. What a terrible course to follow when constructing an organization!

The secret here is leveraging on other people who currently have a successful funnel and making your deal to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to totally understand and execute the strategies in my own online service.

It not only opened my eyes to funnels and how to build them but also the seven stages that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a six-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.

This secret alone is fundamental to producing the right type of page, offer, and traffic that will cause sales.

When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely comprehend. Well, who doesn’t want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal organization recommendations. It goes into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your services and items.

As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (and even offline).

I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a specific WORD can alter your whole business magically. That single word can serve as bait.

Despite the industry you operate in, what you do, what products you use, or business design, this is the part that some of the effective business owners would hide from you.

 

Section Four: Funnels And Scripts

The first time I check out DotCom Secrets, I could not understand this area due to the fact that it was special in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what should happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and amusing– thus causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Improve your business’ importance utilizing the worth ladders and sales funnel methods and scripts.

Get secrets to ending up being an idea leader in your market.

Simple techniques that will work for any service model.

Build relationships and develop relationship with your consumers.

Cons.

You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the info).

The book is ideal for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for starting and growing an organization.

You’ll discover a bunch of aha minutes while going through the areas. You’re directed on how to incorporate the concept into my own service.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<