Dotcom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to totally appreciate the book.
If you want to learn from someone who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing ideas to completely value it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it numerous times to completely comprehend it. Or merely make it your companion as you set about your online way of life organization adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and sophisticated online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online company just.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale an organization or start and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you haven’t started a service at all or have no organization idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that might challenge your concept of company, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You don’t wish to fizzle out since you do not have the skillset, tools, and secrets that have been tested and shown to produce excellent results.
Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.
If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you need to do to fail-proof your service, how to bring in customers, and the tricks to considerably enhance your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– because they match each other and provide for beginning and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your organization. You get to learn how to deliver your message and interact value in such a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to business owners who want to become more effective in their markets. Business owners who are constructed to see chances in competition instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable service. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also offer your clients with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you already learn about growing a lucrative service. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is necessary and has actually altered the way business owners and businesses approach sales online.
It works because it considers the customers’ habits– and moves them through the different actions of your value ladder up until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why understanding how to specify your target market is essential.
This secret lays out where your target market (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most difficult element of running a successful online service.
Do you truly comprehend how traffic works in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation know-how.
He reveals you the best type of traffic that you ought to take notice of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it implies you can add more certified customers to your e-mail list and introduce a successful item that individuals are all set and willing to buy right away.
In developing that attractive character, Russell Brunson specifies the three components you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these components and their elements, and identify the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have helped him to transition into an Attractive Character and an in-demand internet online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving worth to your customers. This ‘value’ combined with an irresistible open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Don’t simply delight in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look simple however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell likewise offers excellent examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are discussed in detail, as well as and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a possibility that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire car. What a dreadful path to follow when developing a service!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to fully comprehend and execute the strategies in my own online organization.
It not just opened my eyes to funnels and how to construct them however also the seven stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, or even eight-figure service is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to producing the ideal type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to totally comprehend when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company guidance. It goes into the specific landing pages you can create in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
Once you’ve understood how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, especially if you have a product you’re presently selling online (or perhaps offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire company amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you offer, or the business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this area since it was special in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– thereby triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Easy strategies that will work for any service model.
Establish and construct relationships relationship with your clients.
You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you execute the info).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely recommend that you get a copy of DotCom Secrets totally free.