Russell Brunson Proven Pricing Strategies

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can utilize to enhance your company right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing principles to fully appreciate the book.

If you want to learn from someone who has actually made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing concepts to completely appreciate it.

However overall, Dotcom Secrets is a valuable resource for anyone seeking to construct or grow an online organization.

If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might need to read it numerous times to totally understand it. Or merely make it your buddy as you go about your online lifestyle service adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both new and advanced online entrepreneurs.

How many company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your service. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online business only.

Don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.

DotCom Secrets supplies clever insights and strategies to:

Existing company owner: If you have not begun a business at all or have no service concept, the book may not be relevant to you.

Item owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.

Confident marketers: If you’re willing to take actions that might challenge your concept of service, then you ought to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been tested and shown to produce great results, you don’t want to fizzle out.

Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a rewarding service.

If you already have a business, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you should do to fail-proof your company, how to draw in consumers, and the tricks to considerably boost your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing company or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– since they match each other and offer starting and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to efficiently structure your organization. You get to find out how to deliver your message and communicate worth in such a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and make money to share messages that will alter somebody else’s life.

Both books are advised to business owners who want to become more effective in their markets. Business owners who are developed to see opportunities in competition instead of pain.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your service. How does this understanding assist your customers and consumers?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re willing to pay.

In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they receive from your business?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it pertains to constructing a sustainable organization. , if there’s no worth, customers consumers clients will leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more tailored solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that alters whatever you currently know about growing a profitable business. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.

The sales funnel is very important and has actually changed the method entrepreneurs and businesses approach sales online.

It works since it takes into consideration the clients’ behaviors– and moves them through the various actions of your worth ladder till they’re ready to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is important.

This secret outlines where your target audience (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most complicated element of running an effective online service.

Do you really comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.

He reveals you the very best kind of traffic that you need to take notice of and how it can change your organization. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will cause a sale.

Ensure you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can include more competent clients to your email list and introduce an effective item that individuals are all set and ready to buy right now.

In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an attractive character utilizing these elements and their aspects, and identify the best way to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.

Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly get in touch with. You must be purposeful and tactical about it anyways.

You wish to be able to lead perfect customers back to your offer. This might look simple but it’s powerful nevertheless!

Russell also supplies good examples and written design templates to accelerate the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above error.

This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. When building a company, what a terrible path to follow!

The trick here is leveraging on other people who currently have an effective funnel and making your deal to their specific consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a priceless gift for your company. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I check out DotCom Secrets a couple of years ago (and several times more since that first time to completely comprehend and execute the methods in my own online business.

It not only opened my eyes to funnels and how to construct them however also the seven phases that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction in between having a six-, seven-, or even eight-figure company is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.

This trick alone is basic to developing the ideal type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing idea that you need to completely understand when developing a funnel– especially if you want visitors and results in trust you more. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive buyers for your services and products.

You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books offer millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re presently selling online (and even offline).

I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He emphasizes the power of words and how utilizing a certain WORD can change your whole service magically. That single word can serve as bait.

Despite the industry you run in, what you do, what items you use, or business design, this is the part that some of the successful business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not understand this area because it was unique in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and amusing– consequently causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief however you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your organization’ relevance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to becoming a thought leader in your industry.

Easy strategies that will work for any company design.

Build relationships and develop rapport with your clients.

Cons.

You may need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the information).

The book is ideal for organizations that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing a business.

You’ll come across a lot of aha moments while going through the areas. You’re guided on how to incorporate the principle into my own organization.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<