Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing principles to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing ideas to totally value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it numerous times to totally understand it. Or merely make it your companion as you tackle your online lifestyle service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both innovative and new online business owners.
The number of service books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to start a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to start or scale a company and follow proven ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You must consider another book.
DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t begun an organization at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of company, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been checked and shown to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a successful service.
If you already have an organization, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you need to do to fail-proof your organization, how to bring in consumers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– because they match each other and offer starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to discover how to provide your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who want to end up being more successful in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable service. , if there’s no value, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you currently learn about growing a rewarding company. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is important and has actually altered the way entrepreneurs and businesses approach sales online.
It works since it considers the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for many people. It’s perhaps the most overwhelming element of running a successful online company.
Do you truly understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the answers.
He shows you the best type of traffic that you must pay attention to and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it implies you can include more certified clients to your email list and launch a successful item that people are ready and willing to purchase right now.
In producing that attractive character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their aspects, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have actually helped him to shift into an Attractive Character and an in-demand internet marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Do not just enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.
You want to be able to lead perfect customers back to your deal. This may look simple however it’s powerful nevertheless!
Russell likewise provides fine examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and tactics for developing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole car. When constructing an organization, what a terrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a couple of years ago (and several times more because that first time to fully comprehend and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to develop them however also the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This secret alone is essential to producing the best type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing concept that you require to fully comprehend when producing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization recommendations. It enters into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and items.
You can decide which you desire to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have an item you’re presently selling online (and even offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can function as bait.
No matter the market you run in, what you do, what items you use, or the business design, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not comprehend this section since it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. When the visitor has actually successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and entertaining– thereby triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your service’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your market.
Easy strategies that will work for any business design.
Build relationships and establish relationship with your clients.
You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the info).
The book is ideal for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a company.
You’ll encounter a bunch of aha minutes while going through the sections. More significantly, you’re guided on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.