Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody aiming to develop or grow an online organization.
So if you’re ready to gain from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it several times to completely comprehend it. Or just make it your buddy as you set about your online way of life business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and brand-new online entrepreneurs.
The number of service books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online service just.
However don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to start or scale a service and follow proven ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to think about another book.
DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you haven’t started a service at all or have no company idea, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can discover strategies to double or even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of business, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You don’t wish to die because you lack the skillset, tools, and tricks that have been tested and proven to produce excellent outcomes.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative business.
If you currently have a service, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your organization, how to bring in customers, and the secrets to substantially boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– because they match each other and attend to beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your business. You get to find out how to provide your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to company owner who want to become more effective in their markets. Entrepreneurs who are developed to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding assist your clients and consumers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it comes to constructing a sustainable organization. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also provide your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you already understand about growing a successful company. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is essential and has altered the method entrepreneurs and organizations approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the different actions of your worth ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to specify your target market is very important.
This secret outlines where your target market (i.e., customers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s probably the most difficult aspect of running an effective online business.
Do you actually understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He reveals you the very best type of traffic that you ought to focus on and how it can transform your company. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can add more qualified consumers to your e-mail list and release an effective product that individuals are all set and ready to buy right away.
In creating that appealing character, Russell Brunson defines the three elements you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these parts and their aspects, and identify the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and develop an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a desired internet marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your offer. This might look easy however it’s effective however!
Russell also supplies good examples and written design templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. What an awful course to follow when constructing a service!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and carry out the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however also the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is basic to producing the best kind of page, deal, and traffic that will result in sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to completely understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service guidance. It goes into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your products and services.
You can decide which you want to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re currently offering online (or even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire company magically. That single word can function as bait.
No matter the market you operate in, what you do, what items you offer, or the business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what should occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ significance using the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Easy strategies that will work for any organization model.
Establish and develop relationships relationship with your customers.
You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you carry out the information).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for starting and growing a business.
You’ll stumble upon a bunch of aha minutes while going through the sections. You’re assisted on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and organization. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.